Google Search Advocate John Mueller recently affirmed the ongoing importance of technical SEO, countering claims that its significance is dwindling. His statement comes in response to a comment on X, formerly Twitter, claiming that technical SEO is becoming less critical. The Debate over the Importance of Technical SEO Mueller commented on X, responding to Yiğit … Read more
Google Search Advocate John Mueller tackled myths surrounding redirect types in a video for Google Search Central and related discussion on X/Twitter. The discussion dispelled long-standing confusion about how Google treats various redirect types. We put the rumors to rest! 🤫 Find out what redirect type gives your website maximum PageRank. pic.twitter.com/ZfuuwuM8bf — Google Search … Read more
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security … Read more
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AI is a *** topic in the content marketing world right now – some marketers swear by it, while others are leery of its potential impact. So, how do you find the middle ground? How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls? Can you use AI to enhance … Read more
Microsoft has updated its search engine, Bing, with artificial intelligence (AI) technology powered by OpenAI’s GPT-4 model. This means that you can now chat with Bing. And that, in addition to the regular list of links, the search engine can also summarize data on the internet to answer your questions. Like this: Let’s dive into … Read more
Looks like we’re starting a tradition… My link building service, Authority Builders, ran another contest in The Lab Facebook group. Over 300 people responded to the age-old question: Affiliate SEO vs Client SEO: Which One is Better? Since the cool thing to do these days is put data in infographic format, here are their responses, all wrapped … Read more
Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands … Read more
June 3, 2014 | Posted by Shiri Berzack Introducing Rank Ranger’s Visibility Graph! This revolutionary new report gives you a look at your site’s visibility on Search Engines and allows you to easily compare to your competitors. The graph simply depicts when your visibility decreases and increases, giving you a deeper insight into … Read more
Picture a young man in the 1940s heading west with his sights set on Hollywood. He arrives to little fanfare and struggles to find the fame and fortune he seeks. With a baby on the way, bills to pay, and slim prospects for breaking into the entertainment industry, he turns to St. Jude Thaddeus, the … Read more
ChatGPT‘s Advanced Data Analysis, formerly known as Code Interpreter, has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Advanced Data Analysis also holds significant potential for aiding PPC marketers in swiftly revealing actionable … Read more
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