Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. Join data experts as they unpack the emergence of the modern marketing data stack, its impact on how data … Read more
TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. Why we care. Although Google dominates search in the U.S. (77.5%) and globally (83.5%), … Read more
Looking for the best SEO training in St Louis? You’re in the right place. Keep reading: Top 3 St Louis SEO Training Courses Our rankings are based on reviews and data. According to the data, the #1 SEO training program is: 1. Gotch SEO Academy Gotch SEO Academy is founded by Nathan Gotch, an SEO … Read more
Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history – unless you manually turn it off. Why we care. Some folks are worried that this tech might invade their privacy. More and more people are speaking up, saying they … Read more
March 27, 2014 | Posted by Shiri Berzack On March 23rd we knew something was brewing in the Google algorithm and on March 24th and 25th our Rank Risk Index showed a spike. Is something warming up on #Google? http://t.co/snRFayNNi6 #rankindex — Rank Ranger (@RankRanger) March 23, 2014 Now the question is, … Read more
Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they … Read more
YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. YouTube is yet to confirm the duration of these new ads and the … Read more
Google now supports Site names across all languages after launching it initially for English, French, German, and Japanese languages only. Google wrote, “Today, we’re happy to announce that site names are now available in all languages where Google Search is available, on both mobile and desktop.” Site names. Site names are the title and name of … Read more
Link building for e-commerce is one essential step that separates average online stores from high-performing ones. Or to put it another way, it’s a step that gives you a bigger slice of a $6.3 trillion industry than your competitors. So what if you sell great products? People can’t buy them if they can’t find them. … Read more
Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg. Why we care. Tackling fake news and enhancing online safety could boost people’s trust in the … Read more
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