Online visibility is a must for any business in today’s age, as research shows that over 60% of consumers will disregard a business if they can’t find it online. This reinforces the need for search engine optimization (SEO) campaigns so that your content can reach the top of the SERPs (search engine results pages). Yet, … Read more
Businesses are going through a significant transformation with the emergence and focus on artificial intelligence (AI). Businesses are evolving with the adoption of AI disciplines like machine learning (ML), natural language processing (NLP), robotics, and many others. AI technologies are already on a path to magnify gains in productivity, efficiency, and adaptability. PwC’s Global Artificial … Read more
Blog / SEO Strategy / How to Measure SEO ROI and Share It to Your Team and Clients Website optimization is an intricate and multifaceted process that requires significant investment. Understanding where your budget goes helps you save money on effective strategies. So if you want to see how SEO impacts your business, it’s important … Read more
Google has fixed a typo in their crawler documentation that inadvertently misidentified one of their crawlers. In general, this is a minor issue but it’s a major issue for SEOs and publishers who depend on the documentation to set firewall rules. Failure to notate the correct data could cause a website to inadvertently block a … Read more
Here is another custom Google surfboard to add to the archives. This one is from the new Google Pier 57 building. Here are previous Google surfboards for you to look at. Menachem Ani sent this to me on Twitter. This post is part of our daily Search Photo of the Day column, where we find … Read more
The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO Sundar Pichai is “confident” that won’t happen. “It’s important to us to connect users with what’s out on the web, and we are working deeply to make sure that continues … Read more
Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does not apply to advertisers who do monthly invoicing. Google wrote, “In October 2023, selected advertisers whose accounts were suspended due to a violation of our … Read more
Now that the Google August 2023 Core Update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates, specifically the March 2023 broad core update. This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search … Read more
We covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours. In short, he said if you are going to add content to those category pages, make sure they are not low-quality, auto-generated blurbs of text. … Read more
What Is SEO for Publishers and Why Is It Important? Search engine optimization (SEO) for publishers is the process of optimizing online publications for search engines. SEO helps make content more visible on search engine results pages (SERPs). So publishers can grow organic traffic and work to generate more revenue. News and industry media sites … Read more
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