TW-BERT: End-to-end query term weighting and the future of Google Search

TW-BERT: End-to-end query term weighting and the future of Google Search

Search is hard, as Seth Godin wrote in 2005. I mean, if we think SEO is hard (and it is) imagine if you were trying to build a search engine in a world where: The users vary dramatically and change their preferences over time. The technology they access search advances every day. Competitors nipping at … Read more

7 ways to improve product descriptions in your online store

7 ways to improve product descriptions in your online store

Nowadays, it seems everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But creating a shop doesn’t equal success. There are many moving parts before you can celebrate sale after sale. One of those is writing great product descriptions. Why improve … Read more

Overcoming the Google SGE challenge: Assessment and recovery strategies

Overcoming the Google SGE challenge: Assessment and recovery strategies

Google Search Generative Experience (SGE) is looming over the search industry, but little is understood about its mechanisms and expected impact on our organic traffic. Join this webinar to understand how to overcome the Google SGE challenge. The first step is assessing how Google SGE goes live and how it will impact your organic traffic. Next, … Read more

2023 Website Launch Checklist (Pre-Launch and Post-Launch)

2023 Website Launch Checklist (Pre-Launch and Post-Launch)

Launching a new website is an exciting milestone. But identifying what to do before launching can be overwhelming. However, with our website launch checklist, you don’t need to stress.  We cover everything from pre- to post-launch so you know what to do. Let’s get started. Website Pre-Launch Checklist Here are the items to check off … Read more

Google Ship Carrier

Google Ship Carrier

Here is a massive heavy loader ship carrier that looks like it has the Google super G logo on it. It is not the Google logo, it is GPO Grace logo but hey, it does look like the Google logo. This photo is from Colan Nielsen on Twitter, here are more photos: Does anyone know … Read more

4 simple ways to put an end to unprotected paid search

4 simple ways to put an end to unprotected paid search

In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. As businesses strive to establish and maintain a distinctive identity in the vast online realm, they face the ever-present challenge of safeguarding their brand from trademark infringements, ad hijackers and other potential brand threats. … Read more

Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test

Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test

A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company thousands of dollars in lost ad spend. Melissa Mackey posted the details on X saying that she “kept quiet about this Google Ads … Read more

11 Best Website Optimization Tools in 2023 (Free + Paid)

11 Best Website Optimization Tools in 2023 (Free + Paid)

Improving your website doesn’t have to be difficult.  All you need is the right software. To identify and rectify any issues that might be affecting your site’s search engine optimization (SEO)—the actions you’re taking to improve your visibility in search results—user experience, accessibility, and conversion rates.    We’ve hand-picked 11 website optimization tools to help you … Read more

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