12 Online Marketing Ideas For Auto Shops

12 Online Marketing Ideas For Auto Shops

Over the past few years, the way auto shops are marketed has dramatically changed. Yellow Pages, radio, TV, print… all of these tactics are basically obsolete. The truth is, no modern business can hope to survive without employing digital marketing. Online marketing is definitely daunting to newcomers, but it has the potential to help your … Read more

Say Goodbye to How-To Rich Results on Google | Schema App Solutions

Say Goodbye to How-To Rich Results on Google | Schema App Solutions

On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will also be ‘dropping the How-to search appearance, rich result report, and support in the Rich results test in 30 days’. The How-To structured data feature … Read more

Google search antitrust trial updates: Everything you need to know (so far)

Google search antitrust trial updates: Everything you need to know (so far)

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave … Read more

Evergreen Content: What It Is & How to Create It

Evergreen Content: What It Is & How to Create It

What Is Evergreen Content? Evergreen content is continually relevant to readers over an extended period of time—often several years.  It typically addresses common problems or questions many people have. And it doesn’t need frequent updates to remain relevant.  For example, a blog post about “how to write a book” is evergreen. The information doesn’t change … Read more

What changed with Google’s September 14, 2023 helpful content system update? – Marie Haynes

What changed with Google’s September 14, 2023 helpful content system update? – Marie Haynes

Yesterday, Google made some changes to their helpful content system. I thought I’d write out my thoughts on what has changed. As I’ve been teaching on making your “main content” be the part that meets the intent of your audience let me summarize the changes first. Actually, I’ve asked Claude to summarize my notes for … Read more

Google launches new AI tool to improve YouTube ad optimization

Google launches new AI tool to improve YouTube ad optimization

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is … Read more

Microsoft calls deceased NBA player ‘useless’ in AI-written obituary

Microsoft calls deceased NBA player ‘useless’ in AI-written obituary

Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after collapsing during a *** yoga class in Orlando, Fl. Shortly after his passing, fans were shocked to see the father of three described as “useless” … Read more

The Unique Rank Volatility Patterns of the August 2023 Core Update

The Unique Rank Volatility Patterns of the August 2023 Core Update

On August 22, 2023, Google announced the release of its August 2023 core update.  Today we released the August 2023 core update. We’ll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb — Google Search Central (@googlesearchc) August 22, 2023 This core update was not only the first one released since March … Read more

Paid Traffic: What It Is & How It Works in 2023

Paid Traffic: What It Is & How It Works in 2023

Getting people on your website via social media posts and content that appears in search results can take months. But you can acquire paid traffic in a matter of days. In this post, we’ll discuss how paid traffic works and how it compares to organic traffic. And offer some tips to ensure your paid campaigns … Read more

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