Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots

Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots

Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users. In a bid to tackle the issue of rampant bot activity, he unveiled proposals to roll out small monthly subscriptions during a live conversation with Israeli Prime Minister, Benjamin Netanyahu. Musk did not specify how much the plans … Read more

Website redesign SEO checklist: Retaining and improving SEO

Website redesign SEO checklist: Retaining and improving SEO

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.  This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and improving … Read more

SEO News You Can Use: Google Completes August 2023 Core Update Rollout | SEOblog.com

SEO News You Can Use: Google Completes August 2023 Core Update Rollout | SEOblog.com

The search engine giant finally wrapped up its August 2023 broad core update on September 7, 2023, 16 days and three hours after its initial rollout. Here’s Google’s announcement from X: “The rollout is now complete as of September 7, 2023.” To check the status yourself, you can also visit its Google Search Status Dashboard here. This broad core update … Read more

Say hello to Netlify, our newest partnership / Blogs / Perficient

Say hello to Netlify, our newest partnership / Blogs / Perficient

We are happy to announce our new partnership with Netlify, one of the original high-performance WebOps platforms for the modern web. Netlify is a composable cloud platform with three key capabilities: Connect anything across various content and data sources A frontend cloud development and hosting platform for your decoupled architecture First-class content editing in a … Read more

Microsoft Audience Ads announces new AI bid strategies and market expansion

Microsoft Audience Ads announces new AI bid strategies and market expansion

Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and the … Read more

Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully

Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully

In the opening week of the US Justice Department’s antitrust case against Google, the search company faced allegations that it strong-armed partners into deals that cemented its dominance. The federal government argues that around 2010, Google began using anti-competitive tactics to maintain its search engine monopoly. The case sheds light on Google’s reliance on default … Read more

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the … Read more

Mastering Medical Marketing for the Telehealth Industry

Mastering Medical Marketing for the Telehealth Industry

In the first part of our special telehealth marketing series, we discussed why medical marketing is vital for online healthcare providers. We shared how patient behavior changes and how important it is to have visibility where so many people begin their search for medical care. In today’s post, we’ll share digital marketing strategies for the … Read more

Website redesign checklist: Retaining and improving SEO

Website redesign checklist: Retaining and improving SEO

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.  This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. If retaining and improving … Read more

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