Connected Vehicles Highlight Big Opportunities and Concerns For OEMs / Blogs / Perficient

Connected Vehicles Highlight Big Opportunities and Concerns For OEMs / Blogs / Perficient

Probably the most important realization of the automotive industry is that it is not just changing or even evolving — it is literally being redefined. The North Star has changed for OEMs from manufacturing to software and big data plays. These devices on wheels aren’t just vehicles anymore. At least not in the traditional definition.  … Read more

Yelp’s 12% rise in ad revenue drives record-breaking profit

Yelp’s 12% rise in ad revenue drives record-breaking profit

Yelp has reported record-breaking profits driven by a sharp rise in ad revenue in the third quarter of 2023. The company’s total net revenue increased 12% year-on-year to $345 million, comprising of: $330 million in advertising revenue. $3 million in transactions revenue. $12 million in other revenue. The Q3 earnings marked a 12% rise in … Read more

Google Clarifies How Helpful Content System Works

Google Clarifies How Helpful Content System Works

Google SearchLiaison cleared up a confusing passage in their Helpful Content System guidance that seemingly had the potential to cause inadvertent issues for innocent publishers. Helpful Content System Google’s Helpful Content System is based on a machine learning model that uses classifiers to generate a signal that is then used by Google’s ranking system to … Read more

Revenue, customer growth returns Semrush to profitability in Q3

Revenue, customer growth returns Semrush to profitability in Q3

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. That ends a stretch of nine straight quarters posting a net loss. Semrush’s third quarter revenue was $78.7 million, up 20% year-over-year ($65.8 million) from 2022. Earlier this year, Semrush said it expected to break even … Read more

Google Rolls Out November 2023 Core Update

Google Rolls Out November 2023 Core Update

Google has released its November 2023 core update, the company announced today. The update is rolling out and expected to be fully implemented over the next few weeks. Core updates are periodic adjustments to the algorithms that power Google’s search results. They’re designed to improve the relevance and quality of the web pages shown for … Read more

Perficient Makes a Difference During Hunger Action Month / Blogs / Perficient

Perficient Makes a Difference During Hunger Action Month / Blogs / Perficient

Our corporate giving philosophy involves two main philanthropic pillars, advancing STEM education and improving the health and wellbeing of the community. At Perficient, we take pride in volunteering our time, resources, and skills to promote positive change. This year, Perficient’s Giving Employee Resource Group (ERG) collaborated with our community partner, Feeding America, to support Hunger … Read more

Google Analytics 4 Dimensions: What You Need to Know

Google Analytics 4 Dimensions: What You Need to Know

What Is a Dimension in Google Analytics 4? In Google Analytics 4 (GA4), dimensions are data attributes or characteristics that provide additional information about your website’s users and how they interact with your website.  Dimensions provide context that makes your data meaningful. Like in the image below: For example, the “Country” dimension indicates where a … Read more

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