Perficient Included in Forrester’s Application Modernization And Migration Services Landscape / Blogs / Perficient

Perficient Included in Forrester’s Application Modernization And Migration Services Landscape / Blogs / Perficient

In today’s world, enterprises must put an emphasis on their cloud transformation, or they’ll be left behind. To have success, organizations must adopt cloud in concert with business vision to deliver digital initiatives and strategic goals. One of the leading drivers of digital transformation is application modernization and migration, but unfortunately, not everyone has the … Read more

Google launches new Ad Review Centre for AdSense Ad Manager and AdMob

Google launches new Ad Review Centre for AdSense Ad Manager and AdMob

Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s new. New Features: Larger area to view ads. The new Ad Review Centre features an improved … Read more

7 must-see Google Search ranking documents in antitrust trial exhibits

7 must-see Google Search ranking documents in antitrust trial exhibits

The U.S. Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Here are seven that specifically discuss elements of Google Search ranking. 1. Life of a Click (user-interaction) This is a heavily redacted PowerPoint presentation put together by Google’s Eric Lehman – and like … Read more

8 Growth Strategies for the Modern Business Landscape

8 Growth Strategies for the Modern Business Landscape

Key Points A growth strategy is an action plan for a business to increase sales, revenue, or customers. Choose business growth strategies that align with your budget, goals, timelines, competition, and desired market share. The most effective growth strategies align with brand positioning, possess deep audience insight, and are diversified to reduce risk and maximize … Read more

The Guardian accuses Microsoft of damaging its reputation with offensive AI-generated poll

The Guardian accuses Microsoft of damaging its reputation with offensive AI-generated poll

The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles. In a story reporting on the death of 21-year-old Lilie James, whose body was found with serious head injuries in Australia, the tech giant’s AI asked readers to vote on the cause of her passing, … Read more

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