Key Points SEO strategy is a detailed plan to improve a website’s search engine rankings and brand visibility. SEO drives 20X more clicks and 150% higher ROI than paid advertising. Scalability is one of the biggest barriers to deploying an SEO strategy. *** take: You can’t create a sustainable SEO strategy by prioritizing rankings and … Read more
In today’s world, enterprises must put an emphasis on their cloud transformation, or they’ll be left behind. To have success, organizations must adopt cloud in concert with business vision to deliver digital initiatives and strategic goals. One of the leading drivers of digital transformation is application modernization and migration, but unfortunately, not everyone has the … Read more
Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s new. New Features: Larger area to view ads. The new Ad Review Centre features an improved … Read more
Incorporating AI SEO software into your marketing efforts gives you the opportunity to improve search engine rankings, drive organic traffic to your website, and save time creating content. In short, the best AI SEO tools can be vital to the success of your online content. Below, we’ll cover 10 popular AI-powered SEO tools and how … Read more
The U.S. Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Here are seven that specifically discuss elements of Google Search ranking. 1. Life of a Click (user-interaction) This is a heavily redacted PowerPoint presentation put together by Google’s Eric Lehman – and like … Read more
Key Points A growth strategy is an action plan for a business to increase sales, revenue, or customers. Choose business growth strategies that align with your budget, goals, timelines, competition, and desired market share. The most effective growth strategies align with brand positioning, possess deep audience insight, and are diversified to reduce risk and maximize … Read more
Google has rolled out its Ads Editor version 2.4, with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns. Below is a breakdown of what’s new. New Features: App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field, … Read more
Wondering how to get to the top of Google search results? In this comprehensive guide, we’ll walk you through how Google Search works. And explain exactly what you need to do to rank highly. How Does Ranking Highly Benefit Your Business? Over 4.3 billion people use Google. But only the top few Google results get … Read more
One of the most common if not the most common requests when setting up OneStream is to have a direct connection from an ERP such as Oracle, Peoplesoft, and/ or Netsuite to OneStream to allow for data to be automatically uploaded on a regular basis. Below is a link from one of my fellow Perficient … Read more
The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles. In a story reporting on the death of 21-year-old Lilie James, whose body was found with serious head injuries in Australia, the tech giant’s AI asked readers to vote on the cause of her passing, … Read more
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