Perficient’s Generative AI Lab is consistently developing POCs to help clients explore use cases for generative AI and helping them operationalize it with policies, advocacy, controls, and enablement. Our team recently built a POC for Internal ChatGPT that offers a secure and efficient way for companies to leverage the power of chatbots while maintaining control … Read more
What Is a Competitive Audit? A competitive audit is a structured way to identify and research your competitors. It helps you analyze their performance, identify threats they pose to your brand, and uncover opportunities to gain a competitive advantage. A well-conducted audit informs your marketing strategy and gives you a roadmap for strategic next steps. … Read more
The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Why we care. If Amazon is found guilty of … Read more
Here are some photos from an event Google had a week ago to celebrate its 20th year anniversary at being in Ireland. This was held at the Dublin office. Here are more photos from Instagram: This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos … Read more
Google announced late on Friday that AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE) will stop serving ads over google.com and this will also mean that ad personalization will be deprecated for these products because Google cookies will no longer be available to them. Google wrote, “Starting in November 2023, … Read more
What Are Advertising Features in Google Analytics? Analytics advertising features were a set of optional features in Google’s now-discontinued Universal Analytics (UA) platform. They offered access to useful data you could use to understand and improve the results of paid advertising campaigns. Advertising features in Google Analytics UA allowed you to: Create remarketing audiences based … Read more
Including tips and recommendations for helping site owners navigate the AI UGC triple (detection, volume, and pace of lower-quality AI user-generated content.) The term “low-quality AI user-generated content” is a mouthful, but it’s an important topic for site owners that allow UGC to be published on their sites. And I have come across several tough … Read more
Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Simply put, it’s both a paradigm shift and a quickly moving target; Google’s incorporation … Read more
On Friday, Danny Sullivan, Google’s Search Liaison, shared on X some internal documents showing how he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams. He has done this a couple of times before, in terms of publicly showcasing how he provides feedback to … Read more
What Is Growth *******? Growth ******* is a marketing strategy focused on rapid growth within a short period. It originated in the tech startup world—where budgets are often tight and the focus is on quick scalability. The aim? To acquire as many users or customers as possible while spending as little as possible. Growth ******* … Read more
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