How Do I Get Started with Mobile QA Automation? / Blogs / Perficient

How Do I Get Started with Mobile QA Automation? / Blogs / Perficient

In today’s rapidly evolving mobile landscape, ensuring the quality and reliability of mobile applications is paramount. As the number of mobile devices and platforms continues to grow, manual testing alone becomes increasingly challenging. This is where mobile QA automation steps in, offering a powerful solution to streamline testing processes, improve efficiency, and enhance overall product … Read more

Repurposing Content: How to Turn Articles into Videos

Repurposing Content: How to Turn Articles into Videos

Every digital marketer understands the importance of consistently producing fresh content.  If your strategy includes multiple platforms, then you also know the challenge of keeping up with the content demand for each.  One way to maximize your resources is to repurpose existing content.  Specifically, taking the blogs and articles already on your site and turning … Read more

Google’s Grimoire: DOJ Trial Exposes Search Engine’s ‘Magic’

Google’s Grimoire: DOJ Trial Exposes Search Engine’s ‘Magic’

Google is currently in the throes of its ongoing court battle with the U.S. Department of Justice, which kicked off on September 12th, 2023.  Why is the search engine behemoth in *** water? The DOJ claims Google engaged in ******* business dealings to secure its search engine as the default on many popular devices and … Read more

I’m the Original Content Goblin — and I Have Some Thoughts – SuccessWorks

I’m the Original Content Goblin — and I Have Some Thoughts – SuccessWorks

“Hi, I’m Heather, and I’m the original content goblin.” I saw the announcement drop on a friend’s Facebook page. My friend’s name is Daron Babin, and he was laughing about how the article “The people who ruined the internet” made him look like a villain. So, of course, I had to read the article. (Here’s … Read more

12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances are you’re going to need more than one analytics tool. In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling … Read more

No, ChatGPT isn’t stealing Google’s search market share

No, ChatGPT isn’t stealing Google’s search market share

Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?). Yet today, Seeking Alpha published an article with a clickable headline of ChatGPT eats away at Google search’s dominance. This article (which is paywalled, so I’m not linking to it) is based on a Bank of America … Read more

What Is the Future of SEO in 2024? 8 Critical SEO Trends to Know

What Is the Future of SEO in 2024? 8 Critical SEO Trends to Know

The future of SEO is trending towards a more user-centric, ethical, and technically advanced approach. Why? The rise of artificial intelligence (AI) and machine learning in search engines enables them to comprehend user intent better and deliver more relevant results Google prioritizes Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), advocating for ethical, high-quality content production AI … Read more

Meta unveils five new lead generation ad tools for Facebook and Instagram

Meta unveils five new lead generation ad tools for Facebook and Instagram

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they … Read more

Google’s Search Generative Experience (SGE) Expands To 120+ Countries

Google’s Search Generative Experience (SGE) Expands To 120+ Countries

Google announced an expansion of generative AI in Google Search, bringing the technology to over 120 new countries and territories. Previously, the Search Generative Experience (SGE) feature was only available in the United States, India, and Japan. With this update, SGE is now accessible across Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, South Africa, and … Read more

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