John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On Topical Authority The discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority. They posted: “My … Read more
As the leaves turn a vibrant array of oranges and reds throughout the Greater Toronto Area (GTA), small to medium-sized businesses (SMBs) and local entrepreneurs brace for the most exhilarating part of the retail calendar: Black Friday and Cyber Monday. These high-stakes days are pivotal for businesses as they can significantly impact annual revenues. In … Read more
Google has announced it will enhance the search experience for educational videos by supporting a new type of structured data markup. Publishers can now include schema.org metadata that specifies the educational level, concepts, and skills covered in instructional videos. This new structured data for learning videos enables Google Search to understand the content better and … Read more
SEO helps your website reach broader audiences online. And using an efficient content management system (CMS) will increase your chances of success. In this article, we’ll review features to consider when choosing a CMS for SEO. We’ll also recommend the top nine CMS platforms to jumpstart your website’s SEO efforts. Features to Look for in … Read more
See the Market from a New Angle Anna KravetsProduct Marketing Manager at Serpstat If someone offered you a report with one million top domains in the USA, divided by market categories with six SEO metrics, would you use it? Such a report would save you time collecting data, forming it into a report, adding metrics, … Read more
Keeping one eye on your competition at all times is easier said than done considering you’re already worrying about your own website. But, if you could spot exactly where their SEO is performing well or losing steam, wouldn’t it be worth it? The Position Changes report in Semrush’s Organic Research tool has long been a part … Read more
Universal Analytics (UA) sunsetted in July 2023 and has been replaced with Google Analytics 4 (GA4). With it went some familiar features in the Audiences section. In this article, we’ll cover what you can and can’t do with the new version of Google Analytics Audiences. Need a primer on GA4 in general? Read our guide. … Read more
Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research … Read more
Google’s Search Liaison, Danny Sullivan, has reportedly said that major changes are coming to Google’s search rankings in the future. This comes from a talk Sullivan gave at an event last Friday, where he was quoted as saying that these “major changes” are coming and that some may need to “buckle up.” Quotes. Here are … Read more
Google has added the learning video rich results data to the Google Search Console performance reports. Google announced this news just minutes ago on X, saying, “Search Console will start reporting Learning Video rich results as a search appearance in the Performance reports.” Here is what the report looks like: Google added new rich results … Read more
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