Google On Topical Authority: Don’t Worry About It

Google On Topical Authority: Don’t Worry About It

John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On Topical Authority The discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority. They posted: “My … Read more

Black Friday & Cyber Monday Promotion Examples for the GTA’s SMBs

Black Friday & Cyber Monday Promotion Examples for the GTA’s SMBs

As the leaves turn a vibrant array of oranges and reds throughout the Greater Toronto Area (GTA), small to medium-sized businesses (SMBs) and local entrepreneurs brace for the most exhilarating part of the retail calendar: Black Friday and Cyber Monday. These high-stakes days are pivotal for businesses as they can significantly impact annual revenues. In … Read more

Google Announces New Structured Data For Educational Videos

Google Announces New Structured Data For Educational Videos

Google has announced it will enhance the search experience for educational videos by supporting a new type of structured data markup. Publishers can now include schema.org metadata that specifies the educational level, concepts, and skills covered in instructional videos. This new structured data for learning videos enables Google Search to understand the content better and … Read more

9 Best Content Management Systems for SEO in 2023

9 Best Content Management Systems for SEO in 2023

SEO helps your website reach broader audiences online. And using an efficient content management system (CMS) will increase your chances of success.  In this article, we’ll review features to consider when choosing a CMS for SEO. We’ll also recommend the top nine CMS platforms to jumpstart your website’s SEO efforts. Features to Look for in … Read more

Detailed Market Research of One Million Domains — Serpstat Blog

Detailed Market Research of One Million Domains — Serpstat Blog

See the Market from a New Angle Anna KravetsProduct Marketing Manager at Serpstat If someone offered you a report with one million top domains in the USA, divided by market categories with six SEO metrics, would you use it? Such a report would save you time collecting data, forming it into a report, adding metrics, … Read more

Conveying keyword insights to non-SEOs: A visual approach

Conveying keyword insights to non-SEOs: A visual approach

Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research … Read more

Google Search Console Adds Learning Video Rich Results Data To Performance Reports

Google Search Console Adds Learning Video Rich Results Data To Performance Reports

Google has added the learning video rich results data to the Google Search Console performance reports. Google announced this news just minutes ago on X, saying, “Search Console will start reporting Learning Video rich results as a search appearance in the Performance reports.” Here is what the report looks like: Google added new rich results … Read more

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