Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners? Most agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Join experts as … Read more
Microsoft has updated its email notification process to promptly inform marketers about disapprovals in their ads, keywords, and product offers. These changes include: More frequent alerts. Enhanced insights. Technical error notifications. Why we care. The enhanced notification process is designed to give marketers quicker and more detailed information about ad disapprovals. This grants you additional … Read more
Rebecca Brosnan Rebecca is a seasoned SEO content writer at seoClarity, bringing over 6 years of experience in crafting compelling and optimized online content for clients in a diverse range of industries. Her passion for SEO content writing stems from her **** of educating readers as well as seeing the rewarding results of her work … Read more
Google updated the list of their official crawlers by adding the name and information for a relatively unknown crawler for Google Safety. Although Google added official documentation for this crawler the information provided seems to encourage more clarification. Special Case Crawlers Google has several kinds of crawlers (also known as bots and spiders). The different … Read more
Yandex N.V., which is now a Dutch holding company, is looking to sell off its search engine and all of its other Russian assets as part of a deal estimated to be between $5 billion and $6 billion, Reuters reported. Likely sale? A sale could come as early as December. Yandex N.V. might sell 100% … Read more
Data privacy has become an increasingly complex subject, especially with the introduction of the California Consumer Privacy Act (CCPA) and similar regulations emerging in other states. Non-compliance with these regulations can result in hefty fines, as seen with Sephora’s recent $1.2 million penalty. The Growing Need for Consent Management The proliferation of privacy laws and … Read more
Airbnb hopes to advance its AI integrations with the acquisition of GamePlanner.AI, known for expertise in “AI, design, and community.” Airbnb acquires AI startup GamePlanner.AI to accelerate development of AI projects. GamePlanner.AI founders also co-founded and developed Apple’s Siri NLP technology. An AI-powered photo tour feature is expected in Airbnb’s Winter Release. Source link : … Read more
Blog / Content / How to Perform a Content Audit Creating new content pieces is all great, but when was the last time you reviewed existing content across your website? The thing is, in its “ongoing effort to reduce low-quality content,” Google constantly releases content updates, with the September 2023 Helpful Content Update being the … Read more
![Which Companies Spend the Most on Digital Advertising? [Study]](https://static.semrush.com/blog/uploads/media/32/9d/329dbff749b6218d956fece69197ebf3/3473973b44300cdde7b0f0dc023fea8c/companies-spend-the-most-on-advertising-sm.png)
Without data to support you, planning and budgeting your ad campaigns can leave you feeling rudderless. How do you know if the scope and scale of your campaign is enough? How does your ad spend stack up against the competition? We partnered with AdClarity to answer questions like these in a four part study. Here’s … Read more
Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows … Read more
421
229
714
826
543