Bing Employs GPT-4 To Write Custom Search Snippets

Bing Employs GPT-4 To Write Custom Search Snippets

Microsoft announced the launch of generative AI captions in Bing – an AI-powered feature designed to create more informative snippets for search engine results pages (SERPs). For publishers and SEO professionals, this new capability presents opportunities as well as concerns. The captions are generated by OpenAI’s GPT-4 language model, which analyzes both the user’s search … Read more

Bing adds AI-generation captions to some search result snippets

Bing adds AI-generation captions to some search result snippets

Bing is now using AI to generate captions for some of its search result snippets. Bing is using GPT-4 to make the “search results more relevant and informative and helping users find the websites they are looking for more quickly,” Bing announced. What it looks like. If you do a search for my, [barry schwartz … Read more

How Much Does It Cost to Learn SEO? Here Are the Facts

How Much Does It Cost to Learn SEO? Here Are the Facts

The cost of learning SEO (Search Engine Optimization) can vary widely depending on your chosen resources and methods. Here are a few common avenues for learning SEO, along with their typical costs: Approach Cost to Learn SEO SEO Courses $50 – $10,000 + SEO Certifications $100 – $500 + 1-on-1 SEO Coaching $100 – $1,500 … Read more

The Use Case for Generative AI-Powered Sales Prospecting: Personalizing Outreach and Boosting Sales / Blogs / Perficient

The Use Case for Generative AI-Powered Sales Prospecting: Personalizing Outreach and Boosting Sales / Blogs / Perficient

Perficient’s Generative AI Lab, part of our larger Generative AI Innovation Group, is consistently exploring and implementing use cases for generative AI and helping clients operationalize it with policies, advocacy, controls, and enablement. One use case organizations can consider is augmented research for sales prospecting, which allows sales professionals to find valuable prospects quickly and generate … Read more

Is your GA4 implementation set up for success?

Is your GA4 implementation set up for success?

Google has released their newest analytics platform – Google Analytics 4 (GA4). This is the first major update to their analytics suite in years and brings with it some game-changing capabilities. GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics … Read more

Google Analytics 4 rolls out new Admin experience

Google Analytics 4 rolls out new Admin experience

Google Analytics 4 (GA4) has launched a new Admin experience for its properties. The redesign categorizes settings, making it simpler to find and understand each administrative setting. Now, settings affecting how data appears in your reports are grouped together for greater convenience. This adjustment means you can accomplish your administrative tasks with fewer clicks and … Read more

3 Best Chicago SEO Training Courses for 2023

3 Best Chicago SEO Training Courses for 2023

Are you looking for SEO training courses in Chicago? Keep reading because we’ve ranked the top 3 classes you should take right now in 2023. 1. Gotch SEO Academy Gotch SEO Academy is a complete SEO training platform founded by Nathan Gotch. Nathan’s led hundreds of successful SEO campaigns since 2013, and his SEO expertise … Read more

Google testing new SGE ad format

Google testing new SGE ad format

Google appears to have been experimenting with a new ad format within its Search Generative Experience (SGE). When select users asked the search engine follow-up questions to queries, SGE provided an AI-generated answer alongside sponsored content titled “You May Also Like”. The feature served a carousel of products, all of which displayed a product title, … Read more

Are you ready for Sitecore MVP nomination? Reviewing my 2023 contributions / Blogs / Perficient

Are you ready for Sitecore MVP nomination? Reviewing my 2023 contributions / Blogs / Perficient

The Sitecore MVP program is designed to recognize individuals who have demonstrated advanced knowledge of the Sitecore platform and a commitment to sharing knowledge and technical expertise with community partners, customers, and prospects over the past year. The program is open to anyone who is passionate about Sitecore and has a desire to contribute to … Read more

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