Imagine you have a fantastic shop, but it’s hidden in a place where no one can find it. That’s a bit like having a website not optimized for search engines. On-page SEO is the key to changing that and ensuring your website is the main attraction on the internet. Whether you’re a seasoned marketer or … Read more
Accessibility testing on Websites and apps with automated accessibility scanner tools are a great help but they only get you so far. Screen Readers will bridge the gap in your accessibility goals to reach your user base spanning various impairments. Using Screen Readers Text-to-Speech Screen Reader technology (generally referred to as simply “Screen Readers”) can … Read more
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought … Read more
Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial, after a Google witness … Read more
Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale, adding some more modern examples and some other minor changes. The last update to this document was 11 months ago on December 15, 2022, which was a much larger update … Read more
Learning all the intricacies of SEO in a single day is not a realistic goal. SEO is a multifaceted and constantly evolving field that requires significant time and effort to grasp fully. However, it’s possible to gain a solid foundation of the fundamental principles of SEO in one day by researching and studying the topic. … Read more
Online search has become an integral part of our lives. When someone pulls out their phone to do an online search, you want your website to show up first. Because your place in the results can literally mean the difference between hundreds or thousands of dollars. But do you have any chance of showing up … Read more
Today’s consumers multitask. They use many channels to discover and research new products and services. So, marketers must meet target customers where they are. The answer is multichannel marketing. In this article, we’ll discuss what multichannel marketing is and how you can use it to grow your business. What Is Multichannel Marketing? Multichannel marketing is … Read more
Introduction to NLP to SQL With the availability of powerful large language ******, we now can convert natural language into accurate SQL (NLP to SQL) with a single callout, enabling users to express their information needs naturally and efficiently. In this blog, we will explore the creation of a Data Questioning and Answering web application. … Read more
Blog / SEO Strategy / SE Ranking’s Looker Studio Templates and How to Set Them Up The process of tracking and analyzing data is integral to any digital marketing strategy. And having it down pat is especially important for SEO agencies. This is because being well-read on your clients’ key metrics is essential for building … Read more
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