Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a … Read more
Key Points A customer journey map is a marketing tool that visually represents the journey customers take to reach a purchase decision, including the touchpoints and stages throughout that path. Customer journey maps help brands get the average consumer’s perspective to create a personalized research and buying experience. The customer journey mapping process takes stock … Read more
Meta has previewed two new generative AI tools for video asset creation and picture editing. The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts. Why we care. Instantly generating various video assets and image edits reduces the back-and-forth … Read more
In our previous article, “Transaction Accounts: Analyzing Deposit Stickiness in the Current Interest Rate Environment,” Perficient’s Financial Services Risk Management and Regulatory Capabilities Center of Excellence (CoE) explored the sharp decline in transaction account balances over an 18-month period. Now, we will delve into the stability of retail deposits from the same bank over the … Read more
Sam Altman is no longer CEO of OpenAI. Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Why was Altman ousted? Altman was not consistently candid in his communications with the OpenAI’s board of directors, “hindering its ability to exercise its responsibilities. The board no longer has confidence in his … Read more
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but … Read more
Are you a property manager who is looking for new ways to expand your connections and gain new leads? While there are many methods that you can use to reach this goal, LinkedIn can do wonders for helping your business grow. In this day and age, a business’s online presence can make or break its … Read more
Perficient’s dedication to excellence and innovation has again been recognized at the 2023 Acquia Engage Awards. Out of 50 finalists from various industries and regions across the globe, we’ve been selected as a winner in the Excellence in Governance category. This category recognizes brands that have used technology to support regulatory compliance and/or information security … Read more
Instacart is rolling out two new tools to help up-and-coming brands connect with retailers: Digital sell sheets: Instacart’s new sell sheets allow brands to easily and automatically showcase their best products (including platform sales data, product information, and key growth insights) to the platform’s extensive network of more than 1,400 retail banners, directly in Ads … Read more
Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as … Read more
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