How to Build an Engaging Ecommerce Email Marketing Strategy

How to Build an Engaging Ecommerce Email Marketing Strategy

Starting an online store is easier than ever in this digital era.  The challenge lies in building a customer base that keeps coming back.  By leveraging ecommerce email marketing, online retailers can build a powerful strategy for generating engagement, driving sales, and increasing customer loyalty.  But first, you need to learn how to maximize its … Read more

Google Ads is updating Location asset requirements

Google Ads is updating Location asset requirements

Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are not recognized by Google Locations that … Read more

Google Ads no longer supports Store Sales Direct

Google Ads no longer supports Store Sales Direct

Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. Why we care. Marketers must stay informed about updates in reporting data and sales measurements to maintain accurate reports. This ensures effective campaign optimization … Read more

Serpstat Christmas Sale: Pricing Plans Starting from $45 — Serpstat Blog

Serpstat Christmas Sale: Pricing Plans Starting from $45 — Serpstat Blog

Serpstat is helping us in diagnosing our website performance in terms of technical structure, and also in ranking. Tracking the rank of the website for thousands of keywords every day is impossible without a tool like Serpstat. Also, finding out the competition stand helps us realign our content strategy. Besides this, auditing the site for … Read more

Transformative Trends: A Glimpse into the Future of Insurance Post-InsureConnect / Blogs / Perficient

Transformative Trends: A Glimpse into the Future of Insurance Post-InsureConnect / Blogs / Perficient

Nearly two decades ago (has it already been that long?), I successfully transitioned my career which was steeped in financial services to a sole focus on the insurance industry. Throughout this period, my experiences within the insurance sector have spanned finance, strategy, operations, and consulting services. I firmly believe that this industry serves a noble … Read more

Google Investigating Reports Of Declining Traffic After Updates, Discover Bug

Google Investigating Reports Of Declining Traffic After Updates, Discover Bug

Google’s core updates have often resulted in a traffic increase or decline for some websites. However, after the latest updates and possible bugs in Discover, publishers have noticed an unprecedented drop in website traffic and visibility in Google Search. Reports from various sources indicate that these changes have led to dramatic consequences, with some sites … Read more

Google shares automatically-created assets FAQ and marketers give their verdict

Google shares automatically-created assets FAQ and marketers give their verdict

Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in September for general availability in eight languages: Dutch English French German Italian Japanese Portuguese Spanish Now, two months on, the Google team is still receiving questions from perplexed advertisers that it would like to address. … Read more

Mastering Content Briefs with AI: Faster, Easier, Better [+Template and Examples] — Serpstat Blog

Mastering Content Briefs with AI: Faster, Easier, Better [+Template and Examples] — Serpstat Blog

Practical guide to creating SEO content briefs using GPT-4 and Serpstat Kateryna HordiienkoResearch Editor at Serpstat You should craft content briefs for your writers, creative team, or even for yourself if you want to design top-notch articles. But what makes a content brief truly effective? While I’m not worried about AI replacing my job now, … Read more

Preparing for Google SGE: Essential guide for marketers

Preparing for Google SGE: Essential guide for marketers

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Despite some hiccups, it has presented several opportunities for those who have gained a deeper understanding of the experiences SGE seeks to provide users – giving perfect answers right on SERPs. Here’s how … Read more

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