+115K YoY Traffic Increase for Global Sporting Goods Enterprise

+115K YoY Traffic Increase for Global Sporting Goods Enterprise

Mary Kate Mack Mary Kate is the SEO Content Manager for seoClarity. Her favorite part of the platform is Content Fusion. “As someone who lives and breathes content creation, Content Fusion is the best resource for creating the best content and better search visibility. It’s powerful and continues to amaze me!” You can learn more … Read more

How to Build a Go-to-Market Strategy [Template Included]

How to Build a Go-to-Market Strategy [Template Included]

Entering new markets is always an adventure, and adventures always involve some risk. Moving beyond your current market is challenging, but a well-informed go-to-market strategy ensures you’ll thrive in your new market environment.  This guide aims to help businesses build a data-driven go-to-market strategy. First, we’ll explore exactly what a go-to-market strategy is and why … Read more

What is Google’s Knowledge Graph?

What is Google’s Knowledge Graph?

If you search for a specific company, you’ll likely see a big block of information on the right (sometimes the top) of your screen. That’s Google’s Knowledge Graph. This block – also known as the Knowledge Graph Card or Panel – contains relevant, context-specific information regarding your search, powered by the Knowledge Graph. If you … Read more

4 B2B trends that will catapult you ahead of the competition next year

4 B2B trends that will catapult you ahead of the competition next year

More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly.  Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that … Read more

Tone, Voice and Style Guide: Why Your Healthcare Organization Needs to Update / Blogs / Perficient

Tone, Voice and Style Guide: Why Your Healthcare Organization Needs to Update / Blogs / Perficient

When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And … Read more

How to Launch a Lucrative Career as an SEO Freelancer — Serpstat Blog

How to Launch a Lucrative Career as an SEO Freelancer — Serpstat Blog

Liam Carnahan Maybe you’re already a pro when it comes to SEO, but you’re tired of working in agencies and long for more control over your client base and free time.  Maybe you are already freelancing and looking for new services to offer to increase your revenue.  Either way, you’ve come to the right place. … Read more

Best Competitor Analysis Tools to Elevate Your SEO Strategy in 2024

Best Competitor Analysis Tools to Elevate Your SEO Strategy in 2024

Blog / SEO Strategy / The best competitor analysis tools for outsmarting your SEO rivals in 2024 Competitive analysis is the cornerstone of a successful SEO strategy. By researching the market landscape and strategically pinpointing successful SEO techniques, you can shift from imitating ideas to using these findings in a comprehensive and unique way. This … Read more

Google: Fix Technical Issues Before Chasing The ‘Next Big Thing’

Google: Fix Technical Issues Before Chasing The ‘Next Big Thing’

In search engine optimization (SEO), where the focus often swings toward the latest trends and advanced tactics, Google’s Search Off The Record podcast team recently reminded everyone to get the basics right first. Martin Splitt, Gary Illyes, and John Mueller of Google’s Search Relations team explained that many websites still need help with basic technical … Read more

What Is Retargeting and How Does It Work?

What Is Retargeting and How Does It Work?

Not every user is ready to make a purchase when they first land on your website. They might be running short on time. Or maybe they want to do some more research or consult with someone else first.  This is where retargeting comes in. It’s a powerful way to reach potential customers who didn’t convert … Read more

Quality rater and algorithmic evaluation systems: Are major changes coming?

Quality rater and algorithmic evaluation systems: Are major changes coming?

Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon.  Recent groundbreaking research by Bing (with some purported commercial implementation already) and a sharp uptick in closely related information retrieval research by others, … Read more

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