From College to CEO: Himani Kankaria’s Incredible SEO Journey

From College to CEO: Himani Kankaria’s Incredible SEO Journey

In this insightful episode of The SEO Entrepreneur podcast, we sit down with Himani Kankaria, a seasoned SEO expert and entrepreneur. Dive into the nuances of SEO, content strategy, and personal branding through Himani’s unique experiences and expertise. Whether you’re a business owner, a budding SEO professional, or just curious about the digital marketing world, … Read more

Best of the Bot: Create a Facebook post promoting Black Friday deals

Best of the Bot: Create a Facebook post promoting Black Friday deals

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more

Student Loan Repayment Challenges / Blogs / Perficient

Student Loan Repayment Challenges / Blogs / Perficient

In March 2020, the student loan forgiveness program was initiated, providing relief to many borrowers. However, in October 2023, loan payments resumed, presenting new financial challenges. While the temporary pause was beneficial, it left numerous individuals still grappling with the task of managing their additional financial obligations. Borrowers now confront the daunting prospect of resuming … Read more

Google’s 2023 Search quality rater guidelines update: Here’s what changed

Google’s 2023 Search quality rater guidelines update: Here’s what changed

It’s been nearly a year since Google last updated its Search Quality Rater guidelines.  Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts (like the new E for Experience last year), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met.  Google … Read more

Snapchat is testing an ad-free subscription

Snapchat is testing an ad-free subscription

Snapchat has started testing an ad-free paid subscription plan in Australia. For $US10.50 a month, the new Snapchat+ tier enables consumers to use the platform without disruption from Story or Lens ads. However, the app notes that users may still see sponsored places or My AI responses. Why we care. Should ad-free subscriptions gain popularity, … Read more

In the Case of Kia: Creating Attention With Controversy

In the Case of Kia: Creating Attention With Controversy

Brand Breakdown Series Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for … Read more

How to Craft a Standout Business Persona on LinkedIn

How to Craft a Standout Business Persona on LinkedIn

Having a strong presence on LinkedIn is crucial for professionals looking to expand their network, build credibility, and generate business opportunities. With over 700 million users, LinkedIn is not just a platform for job seekers; it’s a powerful tool for marketers and business owners. Crafting a standout “business persona” on LinkedIn can elevate your brand … Read more

SEO Bite #1 – LinkedIn Pulse’s Canonical Tag Opportunity

SEO Bite #1 – LinkedIn Pulse’s Canonical Tag Opportunity

So, I published an article on LinkedIn Pulse about the state of blogging and how SEO has ruined it. But I noticed something interesting: When you click on the article, it takes you to this URL structure: https://www.linkedin.com/pulse/yes-blogging-dead-real-time-nathan-gotch-yxgyc%3FtrackingId=qkBvYewpQViK%252BoIVbOwuNw%253D%253D/?trackingId=qkBvYewpQViK%2BoIVbOwuNw%3D%3D But according to the Detailed Chrome Extension, it doesn’t canonicalize to a “mother” URL: This type of … Read more

YouTube is deliberately ‘suboptimal’ for people using ad blockers

YouTube is deliberately ‘suboptimal’ for people using ad blockers

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays. This … Read more

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