Google accused of quietly placing search ads on compromising websites

Google accused of quietly placing search ads on compromising websites

Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Scores of media buyers, under the assumption that their campaigns were running on Google.com, have reportedly discovered that their ads are appearing on compromising websites within the Google Search Partner (GSP) network instead, according to an … Read more

4 commerce trends to watch next year

4 commerce trends to watch next year

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and … Read more

4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

Many popular link building tactics produce low-quality links that don’t improve SEO performance. Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line.  Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand to new … Read more

Google policy update will restrict consumer finance ad targeting

Google policy update will restrict consumer finance ad targeting

Google will update its Personalized ads policy on in February 2024. The update will impose new restrictions on personalized ads related to consumer financial products and services. Specifically, Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” Why we care. Violations of this policy may lead to Google … Read more

The Top 5 Strategies for Running a Successful Google Ads Campaign

The Top 5 Strategies for Running a Successful Google Ads Campaign

Are you looking to achieve success with Google Ads? A well-crafted strategy is essential for making your campaign a success. It’s not as simple as running adverts and hoping they convert; you’ll want to think carefully about who your audience is, what systems and processes need to be in place, how effective the copy of … Read more

X’s key advertisers aren’t pausing campaigns – they’re walking away

X’s key advertisers aren’t pausing campaigns – they’re walking away

X’s major advertisers have not posted on the platform in almost two weeks. Reports initially suggested that companies like Disney, Paramount, Lionsgate, Sony Pictures, and Universal had temporarily paused campaigns. However, key brands have actually ceased advertising altogether after Elon Musk endorsed an antisemitic conspiracy theory – which he has since refused to apologize for. Industry insiders told CNN … Read more

Preparing for Google SGE: Surviving SEO’s Next Wild West 

Preparing for Google SGE: Surviving SEO’s Next Wild West 

We’ve seen Google’s SGE (Search Generative Experience) in action for quite some time now, and its experimental phase in Search Labs is set to end in December.  After that, widespread adoption should take place sometime in early 2024.  The good news? After rigorous testing and experimentation by SEOs far and wide, SGE isn’t nearly as … Read more

A Comprehensive SEO Guide for Canadian Plastic Surgeons

A Comprehensive SEO Guide for Canadian Plastic Surgeons

How does your plastic surgery clinic become the first choice for potential patients? It’s all about strategically using SEO. In this guide, we’ll introduce you to SEO techniques that can transform your plastic surgery practice’s online presence. We’ll show you how to make your clinic stand out, attract the right patients, and keep them engaged … Read more

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