LinkedIn rolls out new ad performance measurement features

LinkedIn rolls out new ad performance measurement features

LinkedIn has introduced new tools and upgrades to assist marketers in measuring their ad campaigns more effectively: New Conversions API (CAPI). Website Actions. Document ads upgrades. Why we care. Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients. CAPI. LinkedIn’s new … Read more

The rise of Google followership: Unlocking visibility on Google’s surfaces

The rise of Google followership: Unlocking visibility on Google’s surfaces

Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. This shift requires brands to rethink what it means to do SEO today and beyond. The article explores how Google is expanding into a surface ecosystem, why followership matters … Read more

Ecommerce SEO Checklist: 22 Tips to Grow Your Traffic & Sales

Ecommerce SEO Checklist: 22 Tips to Grow Your Traffic & Sales

Creating an SEO strategy for your online store can be tricky as there are many factors to take into account. With that in mind, we’ve put together an easy-to-follow ecommerce SEO checklist to help you out. We’ll show you the steps you can take to potentially improve your ecommerce website’s search engine rankings, drive traffic, … Read more

93 Online Advertising Statistics You Need to Know for 2024

93 Online Advertising Statistics You Need to Know for 2024

Staying informed of the latest advertising industry trends is key to achieving your goals as a digital marketer. It eliminates guesswork, helping you adapt your marketing strategy. So you can align with shifting consumer and competitor behaviors, emerging platforms, and changing preferences. With that in mind, we’ve created a compendium of the most important advertising … Read more

Key takeaways from the UK’s most effective holiday ads in 2023

Key takeaways from the UK’s most effective holiday ads in 2023

Most Americans have spent November watching Black Friday ads. But on the other side of the pond, most of their British cousins have been watching Christmas ads (a.k.a., “adverts”). Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits don’t celebrate Thanksgiving. So, right after Halloween, most digital marketers … Read more

Google Ads Won’t Allow Personalized Ads For Consumer Finance In February 2024

Google Ads Won’t Allow Personalized Ads For Consumer Finance In February 2024

Google posted a new policy update for Google Ads saying it won’t allow personalization of ads for consumer finance in the United States or Canada starting on February 28, 2023. Google said you won’t be allowed to target to audiences based on gender, age, parental status, marital status, or ZIP code. Google said the personal … Read more

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