AI vs. Human Content: A Case Study

AI vs. Human Content: A Case Study

Terakeet’s content strategy leaders undertook a testing project to assess the AI content options on the market and how they compare to human-driven content creation.  The idea was to determine where AI hits its limit, where humans excel most, and how humans can leverage the power of AI for maximum impact. We’re sharing the methods… … Read more

Google Marketing Live 2024: Everything you need to know

Google Marketing Live 2024: Everything you need to know

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on creatives, data and giving the consumer what they want straight from the Search results. Now is the time to start paying closer attention to your impression levels.  Here’s a recap of everything you need to … Read more

Google’s AI-Powered Search: The End of SEO or A New Dawn?

Google’s AI-Powered Search: The End of SEO or A New Dawn?

On May 10th, 2023, Google announced its AI-powered SGE (Search Generative Experience) was coming to Search Labs as an experiment.  At the time, the plan was to officially roll out SGE sometime in early 2024 after months of experimentation and data-gathering.   This set the SEO world ablaze with anticipation (including us) about how SGE would … Read more

WordPress 6.5 gains lastmod **** for sitemaps files

WordPress 6.5 gains lastmod **** for sitemaps files

WordPress version 6.5 now supports including the lastmod element within sitemaps files, which can help search engines understand which pieces of content are new or updated. This can help improve crawl efficiency for search engine crawlers and reduce server load on your website. Lastmod. Lastmod is an element that you can add to your sitemap … Read more

What is an Email Bounce and What Can You Do About It?

What is an Email Bounce and What Can You Do About It?

Email bounces occur when you try to send an email to an address but receive an automatic notification that your email has been rejected. There are a number of reasons why email bounces can happen, and for marketers sending large volumes of emails, it can impact the scope of a campaign. Understanding why email bounces … Read more

Google PMax upgrade allows mass AI creative asset production

Google PMax upgrade allows mass AI creative asset production

Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. This was one of several announcements today at Google Marketing Live 2024. What’s new. Upgrades to the Performance Max platform include: Generative AI capabilities to accelerate creative production speeds by up to 5x. … Read more

Google tests AI-powered ads for complex purchases

Google tests AI-powered ads for complex purchases

Google is experimenting with a new ad experience on Search that aims to guide consumers through complicated buying decisions using AI assistance. The big picture. The test explores how Google’s AI capabilities could enhance ads to provide more tailored advice and recommendations based on a user’s specific needs and context. Why we care. With this … Read more

Google rolls out immersive, AI-powered Shopping Ads

Google rolls out immersive, AI-powered Shopping Ads

A new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex shopping decisions was unveiled today at Google Marketing Live 2024. What’s new. AI-powered ad types for an immersive experience: ​​Video-powered Search Ads: Retailers can now integrate short-form product videos into their ads. These can be brand-created or sourced … Read more

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