Accessibility matters: Strategies for building inclusive digital experiences

Accessibility matters: Strategies for building inclusive digital experiences

In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating … Read more

7 Best Free Online Marketing Classes in 2024

7 Best Free Online Marketing Classes in 2024

The world of online marketing evolves quickly. To stay ahead of the curve, you need to continuously update your skills and knowledge. At Backlinko, we’ve been using innovative techniques and strategies to grow and maintain the site. One perfect example is the Skyscraper Technique pioneered by Backlinko’s founder, Brian Dean. This strategy emphasizes exceptionally high-quality … Read more

Advertisers react to ‘underwhelming’ Google Marketing Live 2024

Advertisers react to ‘underwhelming’ Google Marketing Live 2024

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. There have been mixed emotions around the many AI updates (Boris Beceric used AI to count the number of AI mentions – 101). Performance Max updates fell on the positive end; B2B being overlooked upset others; and lots … Read more

Revamp Your Content Strategy: A Step-by-Step Guide to Conducting an SEO Content Audit – Vizion Interactive

Revamp Your Content Strategy: A Step-by-Step Guide to Conducting an SEO Content Audit – Vizion Interactive

Reading Time: 8 minutes According to Ahrefs, 96.55 percent of all blogs receive no traffic. If you analyze the content on your website as well, it’s likely that many web pages don’t receive much traffic. This indicates that either your content doesn’t rank on the first page, or what you’re writing about doesn’t match the … Read more

Japan Ski Experience SEO Success Story: 6x Visibility and 20x Top 5 Rankings Boost

Japan Ski Experience SEO Success Story: 6x Visibility and 20x Top 5 Rankings Boost

Blog / Case Studies / From PPC to SEO: How Japan Ski Experience Boosted Search Visibility by 6x and Top 5 Keyword Rankings by 20x  Client  Japan Ski Experience (JSE) is a UK-based company specializing in ski holidays to Japan. Launched in 2008, Japan Ski Experience initially targeted UK-based skiers and snowboarders. However, by offering … Read more

Google Ads VP dodges questions on AI Search impact to publishers

Google Ads VP dodges questions on AI Search impact to publishers

In the latest case of tell and don’t show, Google’s VP/GM of Advertising (Ads on Search/Google Properties) Shashi Thakur was interviewed by Marketing Brew about whether users will click on links in AI Overviews. His response: “We are seeing that happen.” But when asked whether he would share any stat or research to back that … Read more

Google is testing special snippet treatment for Reddit search results

Google is testing special snippet treatment for Reddit search results

Google is testing a special treatment for Reddit snippets within the Google search results. Google is adding upvote and comment counts in various styles, in an effort to provide more information to the searcher about the Reddit thread. What it looks like. I was sent screenshots from both Shubham Khatwani and Brodie Clark of this … Read more

Daily Search Forum Recap: May 22, 2024

Daily Search Forum Recap: May 22, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Marketing Live was yesterday and we covered all of the search ad announcements including that ads are coming to AI Overviews. I am seeing a possible … Read more

The 7 Best Landing Page Builders for 2024

The 7 Best Landing Page Builders for 2024

Landing page builders allow you to craft pages that can capture your visitors’ attention and drive conversions—all with a few clicks. Using the right software for your site’s needs helps you raise your conversion rate potential and boost your marketing campaigns effectively. In this guide, you’ll learn about the top landing page builders on the … Read more

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