The path to personalization: A roadmap for marketers

The path to personalization: A roadmap for marketers

Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences. … Read more

Google’s Structured Data Update May Boost Merchant Sales

Google’s Structured Data Update May Boost Merchant Sales

Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for every product listing structured data and can result in more traffic and sales to online merchants. This doesn’t mean that merchants are required to change … Read more

6 Local SEO Full-Guides That Help You Rank For Your Business Type

6 Local SEO Full-Guides That Help You Rank For Your Business Type

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search … Read more

Yas Island Case Study

Yas Island Case Study

YAS Island’s primary objective was to double monthly organic traffic and revenue within 12 months. This was a very tough goal to achieve due to two planned website migrations. However, we had a rock-solid strategic plan in place not only to hit our KPIs but exceed them. In just 12 months, we increased monthly organic … Read more

Google’s Gary Illyes: Lastmod Signal Is Binary

Google’s Gary Illyes: Lastmod Signal Is Binary

In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps. The revelation came as Illyes encouraged website owners to upgrade to WordPress 6.5, which now natively supports the lastmod element in sitemaps. When Mark Williams-Cook asked if Google … Read more

How to Persuade Your Boss to Send You to Ahrefs Evolve

How to Persuade Your Boss to Send You to Ahrefs Evolve

There’s one thing standing between you and several days of SEO, socializing, and Singaporean sunshine: your boss (and their Q4 budget 😅). But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. About Ahrefs Evolve 2 days in sunny … Read more

Boosted vs. Paid Social Ads: Exposing Their Differences and Strategic Applications | Seer Interactive

Boosted vs. Paid Social Ads:  Exposing Their Differences and Strategic Applications | Seer Interactive


In social media marketing, “boosted posts” and “paid social ads” are often used interchangeably, leading to confusion. Understanding their differences and knowing when to use each can significantly impact your marketing strategy. This post will explore what paid social ads and boosted posts are, their respective advantages and disadvantages, and best practices for integrating them effectively.

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