How does Google understand text?

How does Google understand text?

At Yoast, we talk a lot about writing and readability. We consider it an essential part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This focus on your user will help your rankings. However, we rarely talk about how search engines like Google read and … Read more

Google Warns Of Quirk In Some Hreflang Implementations

Google Warns Of Quirk In Some Hreflang Implementations

Google updated their hreflang documentation to note a quirk in how some websites are using it which (presumably) can lead to unintended consequences with how Google processes it. hreflang Link Tag Attributes <link> is an HTML attribute that can be used to communicate data to the browser and search engines about linked resources relevant to … Read more

Content Gap Analysis: A Comprehensive Guide » Rank Math

Content Gap Analysis: A Comprehensive Guide » Rank Math

Ever wondered why your content isn’t hitting the mark or achieving the desired results? You’re not alone. The gap between content creation and audience engagement often feels challenging. But what if there is a way to pinpoint those gaps and turn them into opportunities for growth and improvement? Content gap analysis is a strategic approach … Read more

Want More Clicks? Use Simple Headlines, Study Advises

Want More Clicks? Use Simple Headlines, Study Advises

A new study shows that readers prefer simple, straightforward headlines over complex ones. The researchers, Hillary C. Shulman, David M. Markowitz, and Todd Rogers, did over 30,000 experiments with The Washington Post and Upworthy. They found that readers are likelier to click on and read headlines with common, easy-to-understand words. The study, published in Science … Read more

The Best seoClarity Product Innovations in 2024

The Best seoClarity Product Innovations in 2024

Ryan Heuser Ryan, affectionately known as the Data Doctor, has been with seoClarity since 2012 and currently serves as the Technical Services & Product Manager. In this role, he facilitates new platform features, produces analytical research data and employs the platform to provide consultative insights. He’s a Midwest boy at heart and enjoys bourbon as … Read more

Google’s auto-pause for idle keywords: overreach or overdue?

Google’s auto-pause for idle keywords: overreach or overdue?

A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a study and got reactions from paid search experts to figure out how marketers may be affected, what shifts (if any) it would cause in advertiser management styles and what risks come with this update. The big picture. Google’s plans … Read more

Enterprise SEO Explained: Its Advantages & Challenges

Enterprise SEO Explained: Its Advantages & Challenges

What Is Enterprise SEO? Enterprise SEO is the implementation of SEO tactics by large organizations aiming to improve their visibility and ranking on search engine results pages (SERPs). This approach helps businesses that have very large websites with thousands (or millions) of webpages. It typically involves scaling standard SEO techniques to meet the demands of … Read more

10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced

10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Here are some highlights of his keynote talk, which included a look back at what the search marketing industry has been through, how the new wave of … Read more

Social media & sharing icons powered by UltimatelySocial
error

Enjoy Our Website? Please share :) Thank you!