Marketing Specialist vs. Generalist: Which Path Should You Take?

Marketing Specialist vs. Generalist: Which Path Should You Take?

Choosing your career path can be tricky when you’re entering the marketing field. Are you drawn to becoming a marketing specialist with a deep focus on areas like SEO, PPC, or social media?  Or do you see yourself thriving as a marketing generalist, a jack-of-all-trades managing diverse marketing strategies across multiple platforms? A recent poll … Read more

Reddit unveils new Conversation Ads

Reddit unveils new Conversation Ads

Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital landscape. Why it matters. Reddit said that 2 in 3 users would purchase a product after … Read more

Google’s $2.3 million check secures bench trial in adtech antitrust case

Google’s .3 million check secures bench trial in adtech antitrust case

Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial. The case, brought … Read more

Boost Your Visibility Now: A Local Search Guide For Multi-Location Businesses

Boost Your Visibility Now: A Local Search Guide For Multi-Location Businesses

If you’re a multi-location brand looking to boost your local visibility and gain a competitive edge in the market, look no further. On June 26, we’re hosting a live webinar with SOCi where we’ll dive into the latest insights and best practices to help you enhance your local SEO strategy.  Consumers increasingly rely on local … Read more

Small Business SEO: 10 Tips to Get Your Website Found Online

Small Business SEO: 10 Tips to Get Your Website Found Online

Your small business needs a solid online presence to get discovered. Search engine optimization (SEO) is key. In 2019, Lindsey Bomgren, the founder of the online fitness website Nourish Move ****, was spinning her wheels, creating content that wasn’t reaching her ideal audience. Lindsey shifted her focus to SEO. And by 2021, her website had … Read more

Daily Search Forum Recap: June 17, 2024

Daily Search Forum Recap: June 17, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had another possible Google search ranking update this weekend. Google Ads is forcing some advertisers off credit card payments. Apple updated its Applebot documentation in a … Read more

Apple Updates Applebot Documentation

Apple Updates Applebot Documentation

Apple has made some really big changes to the Applebot documentation after the Apple WWDC event, where Apple announced Apple Intelligence. Apple added more about Applebot, reverse DNS details, Applebot-Extended and much more. To be clear, Applebot is not new, it is about a decade old but now with Apple Intelligence, I guess Apple is … Read more

Social search and the future of brand engagement

Social search and the future of brand engagement

Traditional search engines like Google, once the uncontested gatekeepers of online discovery, are now sharing the stage with the likes of TikTok, Instagram and Pinterest. These social platforms are becoming new hubs for information discovery.  This shift, which I call the migration to social search, is largely driven by Gen Z and millennials, who prefer … Read more

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