Google and Bing stress the importance of lastmod in XML sitemaps

Google and Bing stress the importance of lastmod in XML sitemaps

XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have recently renewed emphasis on properly using the lastmod (last modified) tag in XML sitemaps. The leading search engines now advise site owners to use this feature properly for better crawling … Read more

14 proven strategies to enhance your website’s SEO

14 proven strategies to enhance your website’s SEO

Stop worrying about ranking fluctuations with every Google update. Learn how to build a resilient SEO strategy that thrives amidst algorithm shifts. This in-depth guide equips you with 14 powerful strategies to optimize your website. You’ll learn how to: Enhance crawlability and indexability: Discover how to create an XML sitemap and optimize for search engines. … Read more

8 Powerful SEO AI Tools and Their Top Features

8 Powerful SEO AI Tools and Their Top Features

AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO strategists, writers, and editors. These tools assist us with various tasks. From keyword research to content optimization. Want to integrate artificial intelligence into your SEO … Read more

Google’s Display & Video 360 API gets two new updates

Google’s Display & Video 360 API gets two new updates

Google added new capabilities to its Display & Video 360 API – including advertiser-level keyword management and an optimization objective field for insertion orders. The additions. Here’s what’s Rolling out as part of the June update: Advertiser keyword targeting: Advertisers can now retrieve and manage keyword targeting lists assigned at the advertiser level through the … Read more

Meta unveils AI chatbots and business messaging tools 

Meta unveils AI chatbots and business messaging tools 

Meta introduced a slew of new AI and business tools aimed at driving performance and engagement for brands. The big unveils. AI Chatbots on Messenger Built with Meta’s latest large language model LLaMa 3, the chatbots can converse with customers about products and provide support — saving businesses like White Coat Manila 20% on service … Read more

7 tips for conducting Google Ads audits

7 tips for conducting Google Ads audits

PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in the account that you need to occasionally take a step back to get a high-level picture of the account. Auditing your account regularly ensures that it is working properly and … Read more

Daily Search Forum Recap: June 18, 2024

Daily Search Forum Recap: June 18, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console reports with # signs in them are not related to canonicalization in Google Search, it is related to Google Sitelinks. Bing Webmaster Tools can … Read more

Google Testing Black Sitelinks

Google Testing Black Sitelinks

Google is testing another variation of its sitelinks design, this one uses black font colors for the sitelinks. Of course, Google generally uses blue for those links, because links are generally in blue underlined font. Google also recently tested larger fonts for the first link and smaller for the sitelinks. This black link sitelinks Google … Read more

Microsoft Explains Why Bing Webmaster Tools Can Show A Clickthrough Rate Over 100%

Microsoft Explains Why Bing Webmaster Tools Can Show A Clickthrough Rate Over 100%

Did you ever sort the Bing Webmaster Tools clickthrough-rate column from highest to lowest and notice that you can see a CTR higher than 100%, I even see 300%. Well, Fabrice Canel from Microsoft said this is possible when a searcher clicks on your listing more than once from the same search result set. So … Read more

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