5 Best Long-Tail Keyword Generator Tools » Rank Math

5 Best Long-Tail Keyword Generator Tools » Rank Math

Mastering search engine optimization (SEO) is essential for driving organic traffic to your website. One powerful strategy in the SEO is using long-tail keywords—specific, detailed phrases that capture users’ intent more accurately than broad, generic terms. However, finding the right long-tail keywords can be challenging without the proper tools. This is where long-tail keyword generator … Read more

Google’s AI Overviews: 4 Key Performance Insights

Google’s AI Overviews: 4 Key Performance Insights
Google’s AI Overviews: 4 Key Performance Insights


Google’s AI Overviews: 4 Key Performance Insights

My goal with this post is to share some initial performance insights about Google’s new AI Overviews. In short, our initial analysis led to the follow insights:

  1. ‘Zero Click Search’ keyword performance is not one size fits all, but it’s largely going to lead to traffic declines and impression increases
  2. There’s good value in ranking within AIO citations for queries that invite further reading
  3. Google may be right about AIOs driving more clicks than organic web results
  4. Appearing past position 2 in AIO citations likely has little to no value

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Study: Google Favors Ecommerce Sites & User-Generated Content

Study: Google Favors Ecommerce Sites & User-Generated Content

A recent study by the digital marketing agency Amsive documented a notable change in Google’s search results rankings over the last year. The study found that Google is surfacing more ecommerce websites and sites featuring user-generated content while reducing the visibility of product review and affiliate marketing sites. Here’s a look at the findings and … Read more

Google Dials Back AI Overviews In Search Results, Study Finds

Google Dials Back AI Overviews In Search Results, Study Finds

According to new research, Google’s AI-generated overviews have undergone significant adjustments since the initial rollout. The study from SE Ranking analyzed 100,000 keywords and found Google has greatly reduced the frequency of AI overviews. However, when they appear, they’re more detailed than they were previously. The study digs into which topics and industries are more … Read more

Analyses: Google AI Overviews showing less often, with less Reddit

Analyses: Google AI Overviews showing less often, with less Reddit

Google appears to have pulled back further on AI Overviews following well-earned criticism about its AI-generated answers giving users incorrect, misleading and dangerous answers. Let’s dive into new findings from two separate SEO platforms: SEOClarity looked at 2,700 keywords. SERanking analyzed 100,000 keywords. AI Overviews reduction. Google is showing AI Overviews less often, though the … Read more

The Scary Surge and Drop in Indexing in Google Search Console (GSC) And Why That Might Be Totally Fine

The Scary Surge and Drop in Indexing in Google Search Console (GSC) And Why That Might Be Totally Fine

Several site owners have reached out to me recently about a scary spike in indexing that then drops back down to normal levels. This is showing up in the coverage reporting in Google Search Console and the site owners thought it could be a sign of something terrible happening SEO-wise. For example, Google suddenly indexing … Read more

Dashboards vs. Reports: Differences & Use Cases

Dashboards vs. Reports: Differences & Use Cases

Blog / Analytics & Reporting / Dashboards vs. Reports: A Comprehensive Guide for Data Analysis No doubt, clearly monitoring performance and communicating results is not a nicety, it’s a necessity. This is where data visualization tools like dashboards and reports usually come in handy. They essentially can help you transform raw data into clear and … Read more

Google streamlining YouTube, Display ad content controls

Google streamlining YouTube, Display ad content controls

Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing: Several content label exclusions will be removed for YouTube ads (DL-G, DL-PG, DL-T, DL-MA, “not yet labeled”) but remain for Display “Embedded YouTube videos”, “Live streaming”, and “Families” exclusions only available account-wide, not per YouTube … Read more

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