Mozilla Open Source AI To Challenge ChatGPT & Bard

Mozilla Open Source AI To Challenge ChatGPT & Bard

Mozilla announced the founding of an open source initiative for developing AI that puts transparency, accountability and trustworthiness at the forefront of the open source AI products they will build to challenge Microsoft, OpenAI and Google. Many of the most important software products that make modern life possible, like Android, WordPress, PHP, Nginx and Apache … Read more

New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. … Read more

What Are UTM Codes: UTMs in Google Analytics & GA4

What Are UTM Codes: UTMs in Google Analytics & GA4

What Are UTM Tracking Codes? Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL. To improve marketing campaign tracking. And better understand your audience. Here’s what URLs with UTM codes can look like:  https://www.yoursite.com/shop/product?utm_source=instagram&utm_medium=social-ad&utm_campaign=igproductlaunch0323 Everything after the “?” is the UTM code. Corresponding data is housed in … Read more

How to keep up with macro trends that impact PPC performance

How to keep up with macro trends that impact PPC performance

Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes all relevant data points into account.  3 ways to stay on top of PPC performance covered how to monitor your paid search performance comprehensively. This article will demonstrate how to … Read more

2022 Google Algorithm Recap and Looking Forward to 2023 – Vizion Interactive

2022 Google Algorithm Recap and Looking Forward to 2023 – Vizion Interactive

Google rolled out eight major algorithm updates in 2022. Those included core updates, product review updates, and others intended to help with search relevance, combating spam, and their overall user experience. If you’re fairly new to Search Engine Optimization (SEO), you may be asking: What are those updates? How do the updates affect my site’s … Read more

10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond

10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable … Read more

Training GPT on Google Quality Rater Guidelines and Why You Shouldn’t Do It | Local SEO Guide

Training GPT on Google Quality Rater Guidelines and Why You Shouldn’t Do It | Local SEO Guide

Hello I’m Jess and today I’m gonna show you how to train your own GPT instance on the Google Quality Rater Guidelines and also tell you why it may not be a good idea to do that. Last week I made a thread about this on the blue hell bird site and now this is … Read more

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