How to do a quick SEO accessibility check

How to do a quick SEO accessibility check

Among the top one million homepages, there were a staggering 49,991,225 unique accessibility issues identified, averaging 50 issues per page. This statistic is shocking, especially when you think about Gartner’s analysis that digital products fully compliant with the Web Content Accessibility Guidelines (WCAG) Level 2 will outperform their competitors by a factor of 50. Many best … Read more

Understanding & Demonstrating Google E-E-A-T: The Complete Guide

Understanding & Demonstrating Google E-E-A-T: The Complete Guide

In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T … Read more

Is Deep Link Ratio A Ranking Factor?

Is Deep Link Ratio A Ranking Factor?

Building a diverse portfolio of links is part of a successful link building strategy. But can the ratio of homepage links you acquire vs. links to other pages impact rankings? To start off, you should know that this idea is so obsolete that Google uses the words “deep link” to describe something completely different from … Read more

G’ Day Google Door Mat

G’ Day Google Door Mat

Here is a fun door mat at the Google office in Sydney, Australia. It says G’ Day. Get it? I spotted this on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. … Read more

The Role of Brand Archetypes in Consumer Connection

The Role of Brand Archetypes in Consumer Connection

The concept of brands exists to help build transactional relationships. You learn that XYZ product is good and start looking for that brand anytime you want more XYZ product. Simple. But there’s a subset of brands that seem to transcend this fundamental nature, fostering connection, loyalty, and, on occasion, ****. Brands that resonate deeply, entwining … Read more

Are Core Web Vitals A Ranking Factor?

Are Core Web Vitals A Ranking Factor?

Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. But can Core Web Vitals affect your organic search rankings? Read on to learn whether there is any connection between Core Web Vitals and improved Google rankings. The Claim: Core Web Vitals Are A Ranking Factor What are Core … Read more

Google’s August 2023 Core Update: Insights

Google’s August 2023 Core Update: Insights

Google’s August 2023 Core Update: A Comprehensive Insight The digital world has been abuzz with the latest developments coming straight from the search engine giant, Google. The second major core update of 2023 has started its journey, prominently recognized as the “Google August 2023 Broad Core Update.” Kicking off on August 22, 2023, around 1:30 … Read more

Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It

Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It

Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Attract potential customers. Engage and teach how your product or service can solve their problem. Delight by going above and … Read more

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