Google Ad Manager updates give publishers more creative controls

Google Ad Manager updates give publishers more creative controls

Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A Google spokesperson told Search Engine Land: “We’re rolling out updates to give publishers more control over direct sales served by Google Ad Manager. … Read more

Google’s first-party data unification Ads Data Manager available to all

Google’s first-party data unification Ads Data Manager available to all

Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective AI-powered campaigns. What’s new. Ads Data Manager allows businesses to bring together disparate first-party data sources (e.g., conversions, email lists, surveys) into a single unified analytics hub. Why we care. Despite the … Read more

Set-up Tutorial for SEO Agency Manager Looker Studio Dashboard

Set-up Tutorial for SEO Agency Manager Looker Studio Dashboard

Blog / SEO Strategy / Step-by-step Set-up Tutorial for SEO Agency Manager Looker Studio Dashboard This tutorial is for SEO consultants, SEO Agency Managers, and other professionals who could benefit from making a copy of (and using) SE Ranking’s SEO Agency Manager Looker Studio Dashboard.  As we’ve discussed in our data visualization dashboards blog post, … Read more

Google investigating widespread issue impacting Ad Manager

Google investigating widespread issue impacting Ad Manager

Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. While the service has now been restored for some, others are still experiencing issues. Why we care. Publishers experiencing difficulties with Ad Manager, including error … Read more

Facebook Business Manager: Features, Benefits, and Setup Guide

Facebook Business Manager: Features, Benefits, and Setup Guide

Want to learn how to use Facebook Business Manager? In this guide, we’ll walk you through getting started with Business Manager, share common setup mistakes you can easily avoid, and explain why you should use the tool to help grow your business. Facebook Business Manager (now called Meta Business Manager) is a free tool for … Read more

What Is Google Tag Manager & How Does It Work?

What Is Google Tag Manager & How Does It Work?

What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code.  Marketing tags are small snippets of code that track user actions and collect data.  The most common example of a marketing tag is the Google tag. The Google … Read more

Apply meaningful structure with Pi’s Search Term Manager

Apply meaningful structure with Pi’s Search Term Manager

Search Term Manager | Pi Datametrics 28 Nov 2023|2 MIN READ Helping you set up to win – Pi’s new Search Term Manager makes it easier to apply meaningful structure to your data and find key insights, quickly. Overwhelming amounts of search terms? When you’re working with thousands and 10s of thousands of search terms … Read more

Google launches new Ad Review Centre for AdSense Ad Manager and AdMob

Google launches new Ad Review Centre for AdSense Ad Manager and AdMob

Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s new. New Features: Larger area to view ads. The new Ad Review Centre features an improved … Read more

Reddit unveils Ads Manager updates for improved community targeting

Reddit unveils Ads Manager updates for improved community targeting

Reddit has launched new capabilities on Ads Manager for enhanced community targeting. The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. Why we care. The enhanced features in Reddit’s … Read more

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