Get organized: PPC ad campaign structure in a changing world

Get organized: PPC ad campaign structure in a changing world

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? … Read more

Mastering SEO Project Management: Tips for Staying Organized and Boosting Efficiency — Serpstat Blog

Mastering SEO Project Management: Tips for Staying Organized and Boosting Efficiency — Serpstat Blog

Kateryna HordiienkoResearch Editor at Serpstat In the fast-paced world of SEO agencies, staying organized and maximizing efficiency are crucial for success. Yet, managing resources effectively and keeping everything on track can be challenging as the number of clients and projects increases. That’s where project management comes in. In this article, we’ll explore the benefits of … Read more

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