October 16, 2017 | Posted by Mordy Oberstein Google revenue can mean only one thing, ads. While proportionally speaking that’s true, Google does dabble in other avenues of revenue, and sometimes right under your nose. Google’s very own SERP features provide it with a subtly powerful way to supplement its traditional form of … Read more
Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing. From higher CTRs to increased ROIs to … Read more
Key Points AI is a major innovation that’s changing how we think about digital content, marketing, and the future of reputation management and defense. Unprepared brands and public figures will face the risk of reputational erosion and narrative control loss as AI takes a leading role in content creation and organic search. Notable brands and … Read more
Search is in the midst of a content revolution. We’re at a time where content creators reign supreme and the search universe is no longer confined to the traditional boundaries of Google’s search engine results pages (SERPs). As SEOs, we’d be foolish to ignore the potentially seismic shifts we are seeing implemented, seemingly on a … Read more
February 12, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Poll Question of the Week! How much do you think SEO has changed just over the … Read more
May 22, 2019 | Posted by Mordy Oberstein Rank tracking is one of the most basic elements of SEO performance monitoring and reporting. Yet, as much as we’ve talked about how the world of SEO has evolved into what it is today, we still think of rank tracking as well… rank tracking. However, … Read more
May 30, 2023 | Posted by The In Search SEO Podcast Hello and welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we’re looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I’m joined by Julia … Read more
We’ve all had bad sales experiences … dealing with a slick seller trying to make his quota. The classic used car salesman comes to mind pretty quickly. They are impatient, motivated only by money, lacking awareness of our needs and values, they are selling a product they know little about, and do not have the … Read more
How will this change search behaviour? What about AI-generated content? How does all this work alongside E-E-A-T? What about paid search? Is this a giant leap toward a zero-click SERP with Google and Bing serving up answers gathered from multiple sources meaning nobody needs to visit a site to read content unless you’re engaging in … Read more
Mitul Gandhi As a longtime data-driven serial entrepreneur, information architect and SEO veteran, Mitul has developed a blend of vast technical expertise and intense marketing insight. His variety of experience, gained in positions in in-house SEO, search marketing, and software development, affords him the ability to efficiently assess how to use software tools to meet … Read more
421
229
714
826
543