Google March 2024 Core Update Officially Completed A Week Ago

Google March 2024 Core Update Officially Completed A Week Ago

Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web. However, Google didn’t confirm the rollout’s conclusion on its data anomaly page until April 26—a whole week after the update was completed on April 19. Many in the SEO community had been speculating for days about … Read more

Google Search revenue increases 14% YoY to $46 billion

Google Search revenue increases 14% YoY to $46 billion

Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase. By the numbers. Google Search revenue increased by 14% to $46 billion YoY in Q1 2024 compared to $40 billion in Q1 2023. This led to overall Google advertising revenue increasing by 13% to $61 billion YoY in … Read more

Google CEO says AI overviews are increasing Search usage

Google CEO says AI overviews are increasing Search usage

Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier … Read more

Target CPA Google Ads: Maximize Conversions & Minimize Costs

Target CPA Google Ads: Maximize Conversions & Minimize Costs

Google Ads are designed to drive actions. These actions are also called conversions and include things like product purchases, event registrations, and email signups.  It’s these actions you’re ultimately vying for when you bid on the keywords that trigger your ad to display. By setting a target cost per action (CPA), you inform Google Ads … Read more

Video: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Video: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Google’s core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google site reputation abuse policy. Google said splitting and merging sites takes longer than normal site migrations. Google won’t change 301 redirect signals for SEO. Google … Read more

6 things you should do after a Google core update rollout completes

6 things you should do after a Google core update rollout completes

The March 2024 core update has been a volatile, mammoth update. It’s been a long and turbulent road for some. It can be overwhelming when you hear that an update has finished rolling out. With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google … Read more

Alphabet Google Ad Revenue Up 13% & Microsoft Bing Ads Revenue Up 12%

Alphabet Google Ad Revenue Up 13% & Microsoft Bing Ads Revenue Up 12%

Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year. And that is good because both companies saw … Read more

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