Google Confirms: No Algorithmic Actions For Site Reputation Abuse Yet

Google Confirms: No Algorithmic Actions For Site Reputation Abuse Yet

Google’s Search Liaison, Danny Sullivan, has confirmed that the search engine hasn’t launched algorithmic actions targeting site reputation abuse. This clarification addresses speculation within the SEO community that recent traffic drops are related to Google’s previously announced policy update. Sullivan Says No Update Rolled Out Lily Ray, an SEO professional, shared a screenshot on Twitter … Read more

Google Analytics GA4 shows real-time users in the last 5 minutes

Google Analytics GA4 shows real-time users in the last 5 minutes

Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes and now it shows both users in last 5 minutes and users in last 30 minutes. The old Universal Analytics tool showed real-time metrics based on the last 5 minutes, … Read more

Google AI Overviews, clicks and traffic impact: Unraveling the mystery

Google AI Overviews, clicks and traffic impact: Unraveling the mystery

Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. When discussing this important topic with my clients, we talk about two things: AI Overviews provide a fundamentally different user … Read more

Google Testing Replacing Related Searches With People Also Search For?

Google Testing Replacing Related Searches With People Also Search For?

Google may be testing replacing the “related searches” box with the “people also search for” box. The two are functionally not that different, from what I can tell. Shameem Adhikarath spotted this and posted several examples of the “related searches” now being titled “people also search for” in the Google Search results interface. He posted … Read more

Google Updates Robots.txt Parser Code In GitHub

Google Updates Robots.txt Parser Code In GitHub

Google has updated its open source robots.txt parser code on GitHub the other day. Gary Illyes from Google pushed the update yesterday morning to the repository there. Google originally released the parser to the world back in 2019. Gary Illyes explained on LinkedIn that this updated parser has been being used by Google for a … Read more

Google Ads Competitor Analysis: A How-to Guide (+ Top Tools)

Google Ads Competitor Analysis: A How-to Guide (+ Top Tools)

A Google Ads competitor analysis involves monitoring and evaluating the advertising campaigns of competing businesses in your industry. To learn about their tactics and get you ideas for your own campaigns. And it can focus on Google Search ads, Google Shopping ads, and ads on websites that partner with Google through the Display Network. Why … Read more

Google Testing Special Reddit Search Result Snippets

Google Testing Special Reddit Search Result Snippets

Google may be testing a special search result snippet interface for Reddit search results. In this test, Google seems to be showing the number of upvotes and the number of comments on the Reddit thread. Maybe this is coming from the content deal Google made with Reddit? This was spotted by Shubham Khatwani who shared … Read more

Google Search From Sources Across The Web Without Images

Google Search From Sources Across The Web Without Images

The from sources across the web Google Search feature is testing showing results without image thumbnails. Google has reportedly been testing the imageless version since January of this year. Google expanded the from sources across the web feature back in 2022 and it is not too uncommon to stumble across. Back in January Gagan Ghotra … Read more

New Google Lens Ads Mimic AI Search Results

New Google Lens Ads Mimic AI Search Results

A keynote at Google’s Marketing Live event showed a new AI-powered visual search results that feature advertisements that engage users within the context of an AI-Assisted search, blurring the line between AI-generated search results and advertisements. Google Lens is a truly helpful app but it becomes unconventional where it blurs the line between an assistant … Read more

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