7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond

7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond

I’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant change. Circumstances have always changed quickly, but the pace of AI development in SEO feels harder to keep up with. There are many uncertainties in … Read more

TikTok SEO: The Ultimate Guide + Tips to Boost Your Reach

TikTok SEO: The Ultimate Guide + Tips to Boost Your Reach

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique algorithm and customized “For You Page” (FYP), it’s becoming something companies can’t ignore. As of 2023, TikTok has over 1 billion active monthly users. While … Read more

3 tips to be a great data steward for agency clients

3 tips to be a great data steward for agency clients

Automation and AI have given us tools to reduce (often drastically) the time we spend on more tedious PPC tasks. That means as agency partners, we need to shift toward acting more as consultants for our clients. We must use our expertise to provide strategy and guidance that leads to business growth rather than hands-on-keys … Read more

7 Marketing Trends to Watch in 2024 (+ Tips and Examples)

7 Marketing Trends to Watch in 2024 (+ Tips and Examples)

Keeping up with the latest marketing trends lets you stay ahead of your competitors. And run innovative marketing campaigns that can catch your audience’s attention. But it’s important to adopt them before they become mainstream. If you’re late to the game, your marketing might not feel unique or new to your customers. We’ve put together … Read more

5 Digital Marketing Tips to Increase Your Average Shop Ticket 

5 Digital Marketing Tips to Increase Your Average Shop Ticket 

At one time, getting your business listing in the Yellow Pages was a necessary step toward building a successful local business. Things have changed a lot since then. Now, a business needs an online presence and a solid digital marketing plan to remain competitive.    The five steps outlined below form the basis of what … Read more

Impactful SEO Reporting: 7 Tips For Effective SEO Reports That Build Buy-In

Impactful SEO Reporting: 7 Tips For Effective SEO Reports That Build Buy-In

This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build a more robust SEO strategy that involves teams and multi-level buy-in? The answer lies in a great SEO report. Crystal clear SEO reporting is the … Read more

Using generative AI to improve existing content: Top tips + sample prompts

Using generative AI to improve existing content: Top tips + sample prompts

Breathing new life into older content is critical for success. Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. As search engines and reader preferences evolve, maintaining up-to-**** information becomes crucial for keeping your audience engaged. AI tools can help you identify which … Read more

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