What Is Dynamic Content? Dynamic content is content that changes automatically based on user data, preferences, and behavior. It adjusts in real time in response to factors like the user’s profile, location, search terms, or browsing history. As a marketer, you can include dynamic content in many digital formats, including: Websites Pop-ups Emails Ads (display, … Read more
Many brands, companies, and public figures employ ghostwriters to create content. This practice is also common among book authors and publishers. But what is a ghostwriter? In this article, we define ghostwriting and outline its pros and cons. We’ll also explore how to choose it as a career, plus tips and tools to make you … Read more
Back in October we reported that Google has confirmed its search ads, Google Ads, can show up mixed in the middle of the organic search results. Now Google is updating its help documentation to change the definition of top ads to say the ads may appear below the organic results, ultimately not making the ads … Read more
Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. What are top ads? Top ads are ads that appear above … Read more
What Are Paid Search Ads? Paid search advertising is a digital marketing strategy where brands pay to display their ads on major search engines like Google, Yahoo, and Bing. Or social platforms like Facebook and LinkedIn. On Google, they are known as pay-per-click (PPC) ads and can be text ads, display ads, or video ads. … Read more
What Is Bot Traffic? Bot traffic is non-human traffic to websites and apps generated by automated software programs, or “bots,” rather than by human users. Bot traffic isn’t valuable traffic, but it’s common to see it. Search engine crawlers (also referred to as “spiders”) may visit your site on a regular basis, for example. Bot … Read more
What Is Content Marketing? Content marketing is the process of creating and sharing useful online content like blog posts, guides, and videos to attract and engage customers. And it’s a very important part of the marketing puzzle. Why? Because it differs from other marketing methods in that it doesn’t interrupt or annoy your audience with … Read more
What Is Psychographic Segmentation? Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on criteria. Like consumers’ personalities, interests, and social statuses. Why Is Psychographic Segmentation Useful? Psychographic market segmentation helps you create detailed buyer personas (a fictional profile of your ideal customer). And gives you a … Read more
If you own a business, you know your target market heavily influences your product and marketing decisions. If you don’t reach the right market, you risk not making a good return on investment (ROI) and missing other business goals. In this blog post, we’ll delve into the meaning of target market and provide tips to … Read more
Think of a website as a recipe for your homemade chocolate chip cookies. Cross browser testing is like trying out the recipe in several kitchens with different appliances and ingredients. It makes sure the cookie recipe tastes consistent and great whether it’s baked in the Chrome, Firefox, or Safari kitchen. Why is Cross Browser Testing … Read more
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