Strategy

A Comprehensive Insight into Coveo Content Recommendation ML Model for Reforming Content Strategy / Blogs / Perficient

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A Comprehensive Insight into Coveo Content Recommendation ML Model for Reforming Content Strategy / Blogs / Perficient

Introduction Coveo’s Content Recommendation Model is a machine learning feature that provides personalized content recommendations to users based on their behavior and preferences. It enhances user engagement and satisfaction by suggesting relevant information, products, or content. The model continuously learns and adapts, ensuring that recommendations remain accurate over time. Coveo’s solution integrates seamlessly, offers configuration … Read more

Why it’s time to reevaluate your match type and bidding strategy

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Why it’s time to reevaluate your match type and bidding strategy

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report conducted by Optmyzr that investigated broad match type vs exact match type. Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of … Read more

5 SEO content strategy considerations for 2024 and beyond

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5 SEO content strategy considerations for 2024 and beyond

The search landscape is expanding rapidly. People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe. With recent developments like Search Generative Experience and Google’s Perspectives … Read more

Google Ads Strategy for Keywords Targeting

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Google Ads Strategy for Keywords Targeting

Google Ads Strategy for keyword targeting is super important for driving quality traffic to your website, generating leads, and achieving a high return on investment (ROI) for your advertising campaigns. In this comprehensive guide, we will share how keywords work in ad campaigns, the types of keywords, negative keyword lists, and keyword bidding strategies that … Read more

How to Create an Effective PPC Strategy in 7 Steps

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How to Create an Effective PPC Strategy in 7 Steps

Having an effective pay-per-click (PPC) advertising strategy helps you increase sales, raise brand awareness, and differentiate yourself from the competition. In this article, we will break down what a PPC strategy is and how to create one for your marketing goals. What Is a PPC Strategy? A PPC strategy is an overarching plan for using … Read more

New: Google Ads Indicator “Limited By Bid Strategy”

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New: Google Ads Indicator “Limited By Bid Strategy”

Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named “limited by bid strategy.” This may show when Google thinks your campaign can get more value using a different bidding strategy. Anthony Higman spotted this notice and said “Just got this on an enhanced CPC bid … Read more

The Importance Of Starting Your SEO Campaign With Strategy Development

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The Importance Of Starting Your SEO Campaign With Strategy Development

As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position to unlock search engine visibility and increase your organic rankings and traffic. While many marketers are familiar with basic SEO tactics, not all understand the … Read more

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

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Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the … Read more

This SEO strategy led to 497 page-one rankings in 7 weeks

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This SEO strategy led to 497 page-one rankings in 7 weeks

Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO … Read more

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