16 Tactics for a Winning Mobile App Marketing Strategy

16 Tactics for a Winning Mobile App Marketing Strategy

People mostly download apps for two reasons. To be entertained. Or to carry out a task. A mobile app marketing strategy can help you convince your target audience your app will serve their needs. Below, we cover various mobile app marketing tactics to boost awareness. And downloads.  Most importantly? You’ll learn how to build a … Read more

Incorporating Keyword Clustering Into Your Content Strategy

Incorporating Keyword Clustering Into Your Content Strategy

Rebecca Brosnan Rebecca is a seasoned SEO content writer at seoClarity, bringing over 6 years of experience in crafting compelling and optimized online content for clients in a diverse range of industries. Her passion for SEO content writing stems from her **** of educating readers as well as seeing the rewarding results of her work … Read more

Upgrade your paid search strategy with Connected TV

Upgrade your paid search strategy with Connected TV

As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. But what if you could amplify your impact and reach a wider audience? Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. After this session, you’ll … Read more

10 Steps to Create a Winning Digital Content Strategy

10 Steps to Create a Winning Digital Content Strategy

Have you put together a content strategy for the year yet? The clock is ticking!  You should know that content remains a pivotal marketing channel in 2024, with 73% of B2B marketers and 70% of B2C marketers using content marketing as part of their overall strategy.   As Insider Intelligence notes, a content strategy is ‘table … Read more

How to implement a full-funnel PPC marketing strategy

How to implement a full-funnel PPC marketing strategy

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure … Read more

Branded Social Media Content Strategy for 2024: Capturing Attention in a Crowded Landscape – Digital Freak

Branded Social Media Content Strategy for 2024: Capturing Attention in a Crowded Landscape – Digital Freak

The digital landscape is a battlefield for brands, all vying for a piece of your valuable attention. In this competitive environment, a strong brand identity is no longer a luxury, it’s a necessity.  This guide explores 10 key trends to consider when crafting a winning branded social media content strategy for 2024. 1. AI-Powered Content … Read more

Best of SearchBot: Create a strategy to build high-quality backlinks

Best of SearchBot: Create a strategy to build high-quality backlinks

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more

Case Study: A User-First SEO Strategy That Generated +3700% More Traffic in < 12 Months

Case Study: A User-First SEO Strategy That Generated +3700% More Traffic in < 12 Months

Through the numerous core algorithm updates announced over the past few years (most recently in March 2024), Google has made it clear that its focus is on rewarding websites with helpful, user-first content. This means that if your website doesn’t think of your target audience first, you’ll struggle to rank. In this case study, you’ll … Read more

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