Upgrade your paid search strategy with Connected TV

Upgrade your paid search strategy with Connected TV

As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. But what if you could amplify your impact and reach a wider audience? Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. After this session, you’ll … Read more

Microsoft Testing New Copilot (Bing Chat) Upgrade Named Deucalion

Microsoft Testing New Copilot (Bing Chat) Upgrade Named Deucalion

Microsoft is officially testing a new version of the base model of Copilot (formerly known as Bing Chat), which they code-named Deucalion. Mikhail Parakhin from Microsoft confirmed this over the weekend, saying on X, “We are continually improving Microsoft Copilot, testing a new version of the base model in a flight.” Mikhail Parakhin said added, … Read more

Sitecore database upgrade steps / Blogs / Perficient

Sitecore database upgrade steps / Blogs / Perficient

Previously we did a deep dive in to the prerequisites required for Sitecore database upgrade and steps needed to prepare for it. In this second part of the 3 part blog series, we will go over the steps that need to be performed to do the actual upgrade of databases. Upgrade Steps Go to https://dev.sitecore.net/Downloads/Sitecore_Experience_Platform/103/Sitecore_Experience_Platform_103_Update1.aspx and … Read more

Upgrade your 2024 B2B marketing game with this powerful ad channel

Upgrade your 2024 B2B marketing game with this powerful ad channel

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought … Read more

Optimizely CMS 12 – Unique upgrade challenges / Blogs / Perficient

Optimizely CMS 12 – Unique upgrade challenges / Blogs / Perficient

By now, a lot of us have already participated in one or more Optimizely CMS 12 upgrade projects. The others are still evaluating whether they should do it now or wait some more. Regardless of when you do it, there will definitely be some unique upgrade challenges you will come across, as I and many … Read more

Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar]

Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar]

The world of search is ever-evolving – just when you think you’ve got the hang of it, it changes again. And with AI becoming increasingly influential in shaping search results, it’s more important than ever to make sure your content is competitive. So what can you do to boost your rankings on search engine results … Read more

Bing Chat New Infrastructure Upgrade Taking Longer Than Expected – 30% Out

Bing Chat New Infrastructure Upgrade Taking Longer Than Expected – 30% Out

Microsoft is working hard to upgrade the Bing Chat infrastructure. This will not only make Bing Chat faster and more reliable but also enable features like third-party plugins and nosearch. But this upgrade is taking longer than expected, according to Bing’s CEO, Mikhail Parakhin. Mikhail Parakhin was asked for an update on both plugins and … Read more

Google Ads: Upgrade From Dynamic Search Ads To Performance Max

Google Ads: Upgrade From Dynamic Search Ads To Performance Max

Google Ads is asking advertisers to “upgrade” from dynamic search ads (DSAs) to Performance Max (PMax) campaigns. Many PPCers think that DSAs will not last and will ultimately be replaced by PMAx campaigns and this is just one of the first steps to that. The notification that shows up in the Google Ads console to … Read more

Google Search Console Insights Upgrade Adds Insights For Sites Not Associated With Google Analytics

Google Search Console Insights Upgrade Adds Insights For Sites Not Associated With Google Analytics

Google announced that Search Console Insights, where the property is not associated with a Google Analytics property, was upgraded to show more insights. Specifically new content performance insights, such as your site’s most popular and trending content on Search. Here is a screenshot of the “your growing content” report: Google posted this on Twitter and … Read more

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