Manufacturers seeking to create deeper customer connections in today’s competitive digital landscape can leverage Facebook’s immense potential. With over 2.8 billion active users, the platform offers a unique opportunity to reach B2B and B2C audiences. This blog will explore strategic Facebook marketing techniques designed to elevate your brand presence and foster meaningful interactions with your … Read more
LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more
Pi Datametrics and Lumar are pleased to announce the launch of a powerful new technical SEO widget seamlessly integrated within the Pi Datametrics dashboard. This innovative solution merges the strengths of both platforms, offering a centralized location for SEOs to drive holistic SEO by identifying and addressing critical website issues while simultaneously leveraging valuable strategic … Read more
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they … Read more
SEO Agency of the Year Winner Harry Sanders started StudioHawk when he was just 17 years old and homeless. Fast-forward, StudioHawk grew its revenue from 3.4 million in 2021 to 5.6 million in 2023. Their no. 1 SEO software of choice? Semrush. Semrush will cover most of your SEO needs. But to scale your agency, … Read more
Ever wondered how brands turn breaking news into marketing gold? Enter the realm of newsjacking, where savvy companies leverage current events to get their brand in front of new audiences. What Is Newsjacking? Newsjacking is the act of leveraging a news story to gain visibility for your brand. It involves taking advantage of the right … Read more
Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on to discover how integrating … Read more
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major … Read more
With the ever-growing online presence of brands and businesses, having a strong content strategy has become more crucial than ever. Not only does it help in building brand awareness and establishing credibility, but it also plays a significant role in driving traffic and increasing conversions. In the year 2024 and onwards, this trend will only … Read more
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought … Read more
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