Google’s Helpful Content Updates: What You Need To Know

Google’s Helpful Content Updates: What You Need To Know

Promoting high-quality, people-first content in search has been one of Google’s top priorities for some time now. Google’s Helpful Content System, which was first introduced in their August 2022 Helpful Content Update, is one of the latest tools they’ve added to their arsenal to achieve this goal. The initial update had SEOs and webmasters all … Read more

Google’s Display & Video 360 API gets two new updates

Google’s Display & Video 360 API gets two new updates

Google added new capabilities to its Display & Video 360 API – including advertiser-level keyword management and an optimization objective field for insertion orders. The additions. Here’s what’s Rolling out as part of the June update: Advertiser keyword targeting: Advertisers can now retrieve and manage keyword targeting lists assigned at the advertiser level through the … Read more

Google Updates hreflang Documentation On Alternate Page Version

Google Updates hreflang Documentation On Alternate Page Version

Google has tweaked its hreflang search developer documentation to clarify that link tags for denoting alternate versions of a page must not be combined in a single link tag. Google said it wanted to document this “quirk” in its documentation. The old documentation wrote: Put your link tags near the top of the head element. … Read more

Semrush Updates: Game-Changing AI Enhancement You Need to Try

Semrush Updates: Game-Changing AI Enhancement You Need to Try

Semrush Updates: Game-Changing AI Enhancement You Need to Try We’re leaning right into the power of AI to give you the best suite of tools to smash your marketing goals. Here’s a comprehensive look at the eye-catching improvements we’ve made recently, helping you with everything from strategy to content creation to AI assistance. We’ve added … Read more

Google Analytics Updates GA4 Attribution ****** To Associate Conversions Better To Paid Search Campaigns

Google Analytics Updates GA4 Attribution ****** To Associate Conversions Better To Paid Search Campaigns

Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution ****** in GA4 over the next two weeks to improve the accuracy of conversion credit for paid search campaigns.” Google wrote that … Read more

David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO

David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Taking a break from analyzing leaked Google ranking factors and AI Overviews, let’s come back to the question, “Do big sites get an unfair advantage in Google Search?” In part 1 of David vs. Goliath, I found that bigger sites indeed grow faster than smaller … Read more

Google Ad Manager updates give publishers more creative controls

Google Ad Manager updates give publishers more creative controls

Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A Google spokesperson told Search Engine Land: “We’re rolling out updates to give publishers more control over direct sales served by Google Ad Manager. … Read more

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