Running a modern business is almost impossible without a website. Increasingly, that website becomes not just an online billboard, but an interactive tool for your potential customers to learn more about your business, buy services, and schedule appointments. That means they have to leave their personal information on your site. And that, in turn, … Read more
Have you been Googling your keyword to see where you’re ranking? Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and device. Even using an incognito or private tab doesn’t fully solve the problem. To check rankings accurately, you need to use tools. How to check rankings … Read more
What Is ChatGPT? ChatGPT is an advanced chatbot developed by OpenAI that uses artificial intelligence (AI) and natural language processing (NLP) to generate relevant, human-like responses to prompts. What that means for you is that you can ask ChatGPT questions. And it’ll answer you in a conversational tone. More specifically, the tool can: Answer questions … Read more
What Is Local Marketing? Local marketing is any tactic a business uses to get local customers to shop at their store or use their services. When you think of local business marketing, you might imagine a billboard for a real estate agent or a bus stop bench with a lawyer’s photo on it. But don’t … Read more
Nowadays, it seems everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But creating a shop doesn’t equal success. There are many moving parts before you can celebrate sale after sale. One of those is writing great product descriptions. Why improve … Read more
In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. As businesses strive to establish and maintain a distinctive identity in the vast online realm, they face the ever-present challenge of safeguarding their brand from trademark infringements, ad hijackers and other potential brand threats. … Read more
Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. 1. Learn from last year Start by reviewing last year’s campaign wrap-ups to … Read more
Can you feel it? Vacation time is over, kids are in school, and the summertime distractions are gone. Now, it feels like your brain has a massive jolt of caffeine, you’re finally feeling focused on SEO content again, and you want to do ALL THE THINGS. Yup, I call that BTSE (Back to School Energy.) … Read more
As an SEO veteran since 2009 and the founder of multiple 6-figures SEO businesses, including Diggity Marketing, LeadSpring, The Affiliate Lab, and The Search Initiative, I’ve encountered numerous SEO challenges. One such challenge that’s been causing a stir in the industry is keyword cannibalization. Despite the controversy surrounding it, I believe it’s crucial to address … Read more
Making the most of your SEO strategy with limited resources can be challenging. However, there are simple and cost-effective actions you can pursue to tackle common hurdles in resource-constrained enterprise organizations. Incorporating AI to save time and establishing smoother cross-department communication for enhanced efficiency are some effective steps. Jessica Bowman, an enterprise SEO consultant, and … Read more
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