7 ways to use generative AI in PPC

7 ways to use generative AI in PPC

Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms.  Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage. AI … Read more

4 Ways New Data Cloud Features Help You Personalize Ads

4 Ways New Data Cloud Features Help You Personalize Ads

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing … Read more

11 Ways That Really Work To Get Backlinks

11 Ways That Really Work To Get Backlinks

If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and … Read more

5 Ways To Leverage Business Coaching To Grow Your Marketing Agency

5 Ways To Leverage Business Coaching To Grow Your Marketing Agency

As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone can quickly lead to burnout and stagnation. This is where many agency owners bring in … Read more

8 Ways to Make Money With AI » Rank Math

8 Ways to Make Money With AI » Rank Math

Artificial Intelligence (AI) is a transformative force reshaping industries and societies worldwide. From automating tasks to revolutionizing decision-making processes, AI’s potential is boundless. Let’s be clear—no magic AI tool deposits money into your account upon login. However, AI excels at augmenting the productivity of skilled individuals. Therefore, when exploring ways to profit from AI, it’s … Read more

13 ways SEO and social media teams can work together

13 ways SEO and social media teams can work together

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, … Read more

6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution

6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can be exceedingly difficult to gauge … Read more

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