When it comes to B2B strategy, a holistic approach is the only approach. Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media). However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail. It’s just like rowing crew, where each member … Read more
What Is Pinterest SEO? Pinterest SEO is a set of practices to make your profile and content more visible on Pinterest. With the goal of driving more traffic to your website. It involves optimizing your Pinterest content, like Pins and boards, using keywords and high-quality images, along with optimizing your profile. Here’s what content looks … Read more
As the age-old adage goes, 50% of marketing budgets are wasted—it’s just difficult to know which half. Fortunately, for the data-driven marketer, it’s no longer true. We’ve fully moved into the age of digital marketing, which brings with it many complexities. But it also brings opportunities that are impossible to ignore. Above all, digital marketing … Read more
Want to boost the online presence of your medical practice to acquire more patients and enhance your reputation? Then you need to implement a medical SEO strategy to rank your practice’s website higher on search engines like Google and Bing. After all, 82.8% of patients use search engines to find healthcare providers, so if you … Read more
Microsoft is buying Google Ads to promote its search engine, Bing, on Google Search. I think this has been going on a long time, but you can trigger Bing Ads on Google Search through the Google Ads system for some queries. Glenn Gabe posted about it several days ago on X, he wrote, “Inception for … Read more
Reading Time: 6 minutes According to Ahrefs, 96.55% of web pages get zero traffic. While you can’t control whether search engines rank your pages or not, what you can do is optimize them using SEO tips that actually work for the best chances of success. If blog posts and articles are a big part of … Read more
What Is Mobile Local Marketing? Mobile local marketing is a type of marketing that targets nearby potential buyers through their phones. It’s for businesses with a physical location. For example, an ice cream shop could text a coupon to people who are within a one-mile radius (as long as they’ve opted in for text message … Read more
Local businesses thrive on foot traffic. As consumers turn to their devices first, having a solid online presence is paramount. Generative AI is a helpful tool for finding innovative ways to boost local SEO and captivate potential customers. This article will explore how using this AI technology can transform your local business presence. AI content … Read more
Google Business Profile, otherwise known as GBP (and formerly known as Google My Business), is a valuable marketing tool that’s often underused. But taking advantage of this free listing can help you boost brand awareness on the world’s most popular search engine and gain more customers. Here’s how to make the most of your GBP: … Read more
When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to help you connect SEO to business growth. The data allows you to build the whole journey from keyword rankings … Read more
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