If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it … Read more
Reading Time: 6 minutes According to Ahrefs, 96.55% of web pages get zero traffic. While you can’t control whether search engines rank your pages or not, what you can do is optimize them using SEO tips that actually work for the best chances of success. If blog posts and articles are a big part of … Read more
Google has released three new changes to its Google Ads Responsive Search Ads. First, Google may now show a single-line headline instead of two. Second, Google now lets you associate multiple headlines and descriptions to campaigns. Third, changes to account-level automated assets. One Line Headlines Google’s responsive search ads can now show one headline when … Read more
Most people know that using clickbait headlines to get people to visit your page is a pretty bad idea. People don’t like it, and search engines and social media platforms don’t either. But how do you craft an enticing SEO headline without using clickbait? And what even is the line between a catchy title and … Read more
Google Ads is either beta testing or slowly releasing a feature to let you add three campaign-level headlines and two campaign-level descriptions. You can also schedule the headlines and descriptions to run at certain times or stick them on specific positions. This was spotted by Boris Beceric who posted about it on LinkedIn – he … Read more
Google’s Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing the ad headline in the Google Ads advertisers console but it showing that headline also in the ad description. Here is that screenshot: Anthony Higman … Read more
Is there an SEO benefit, a search ranking benefit, to putting numbers in your headlines? Such as the “10 best reasons to put 10 best in your headlines” or more practically, “10 best toilet seats.” That was a question I found on Reddit, a question I never really touched on here. The question was “Is … Read more
Your SEO headline is crucial for standing out in search and generating clicks to your site. Writing great headlines can help you generate more traffic—a lot more. In this guide, you’ll learn what turns a good headline into a great headline and how to write them in just six steps. Plus, get a set of … Read more
Microsoft is introducing AI-generated headlines and descriptions for ad campaigns. This new service has been launched alongside the company’s new auto-generated assets feature and IF functions for responsive search ads (RSAs). Why we care. AI-generated headlines and descriptions are fantastic tools for advertisers as they offer inspiration when marketers may be struggling creatively, highlight potential improvements … Read more
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