Google Ads is either beta testing or slowly releasing a feature to let you add three campaign-level headlines and two campaign-level descriptions. You can also schedule the headlines and descriptions to run at certain times or stick them on specific positions. This was spotted by Boris Beceric who posted about it on LinkedIn – he … Read more
![How to Write Product Descriptions [+Product Description Template]](https://static.semrush.com/blog/uploads/media/ce/36/ce36ba6217a053cf75cdacef9aaa20d0/857d0cc1b6b4df08a504b01c7905ab99/how-to-write-product-descriptions-sm.png)
You’ve developed a great product, built a fantastic website, and prepared your online store. But there’s one more crucial step in setting up your ecommerce business: writing engaging, informative, and persuasive product descriptions. Product descriptions are critical in guiding potential customers in their buying decisions. If done correctly, they increase sales, lower return rates, and … Read more
Duplicate meta descriptions are meta descriptions that are the same for two or more pages on your website. A meta description is an HTML tag that holds a short summary of a webpage’s content. Search engines like Google often use them to generate descriptive snippets in search results. Let’s see what duplicate meta descriptions look … Read more
Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Previously, sellers were required to enter many pieces of information to create product listings, however, the process has now … Read more
Nowadays, it seems everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But creating a shop doesn’t equal success. There are many moving parts before you can celebrate sale after sale. One of those is writing great product descriptions. Why improve … Read more
In part, attracting visitors from the search results pages comes down to crafting irresistible titles and meta descriptions to entice users to click. However, it’s a challenging task to create these elements for every page manually. This is where the disruptive power of generative AI comes into play, revolutionizing your SEO strategy by automating the … Read more
What Is an SEO Product Description? An SEO product description is written content that’s designed to inform shoppers about a product, convert shoppers into customers, and increase the product’s visibility in unpaid search results. Ecommerce sites can use SEO product descriptions on product pages to rank higher for relevant keywords in Google. For example, here’s … Read more
Google Business Profiles is testing using generative AI to help business owners write descriptions about their businesses. When you edit your business profile in Google, and then edit your business description, Google is showing some owners a AI-powered business description. This was first spotted by Will Scott who shared these screenshots with me on Twitter … Read more
Microsoft is introducing AI-generated headlines and descriptions for ad campaigns. This new service has been launched alongside the company’s new auto-generated assets feature and IF functions for responsive search ads (RSAs). Why we care. AI-generated headlines and descriptions are fantastic tools for advertisers as they offer inspiration when marketers may be struggling creatively, highlight potential improvements … Read more
We want more quality content for our websites, but it’s difficult to produce enough. So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. … Read more
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