One of the big worries for Google investors was the cost of running AI to show within its search results. The AI overviews, now AI answers are costly to run. But as expected, Google was able to reduce the cost to generate these AI Answers. The Information wrote that Google was able to reduce the … Read more
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What Is an XML Sitemap? An XML sitemap is a file that tells search engines like Google which URLs on your website should be indexed (added to its database of possible search results). It may also provide additional information about each URL, including: When the page was last modified How often the page is updated … Read more
Danny Sullivan, Google’s Search Liaison, said last week that the search company will issue additional clarifications around the acceptable or unacceptable use of AI to generate content for SEO purposes. In short, Google has already said you cannot use AI (or other means) to generate content to manipulate ranking in search results. The specific language … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically at scale. We will use Screaming Frog to identify … Read more
Many successful marketing teams use content brainstorming to generate ideas on what to create. In this guide, we’ll share the tips and techniques you can use to run brainstorming sessions effectively. But let’s cover the basics first. What Is Brainstorming? Brainstorming is when a group of people share spontaneous ideas as proposed solutions to a … Read more
It’s hard to be creative on demand, and harder still to fill a content calendar with high-performing blog post ideas. Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain. The … Read more
Google announced some new Search Generative Experience (SGE) features for shopping, including gift ideas, generating images for apparel purposes, and more virtual try-on features. Google wrote, “Today we’re expanding our virtual try-on tool to men’s tops, available starting today on mobile. And we’re introducing new ways to shop for gift ideas and fashion using generative … Read more
Embeddings are essential in the fields of natural language processing (NLP) and machine learning because they convert words and phrases into numerical vectors. By successfully capturing semantic linkages and contextual meanings, these vectors help machines comprehend and process human language. We will examine the idea of embeddings in this blog, learn about their uses, and … Read more
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