Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft Advertising has officially added Copilot to help advertisers using AI. Tuta complained to regulators over its ranking drop with the Google core update. We saw the … Read more
Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “after May 5,” according to Google. May 5 is this Sunday. We knew this was coming. Google told us this change was coming in March, when Google announced multiple search enhancements, which also … Read more
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low activity? Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months. Why we care. Navah Hopkins explained it well on … Read more
OpenAI content deal will enhance ChatGPT with the ability to show real-time content with links in response to queries. OpenAI quietly took steps to gaining more search engine type functionality as part of a content licensing deal that may have positive implications for publishers and SEO. Content Licensing Deal OpenAI agreed to content licensing with … Read more
Content marketing has become a cornerstone of successful business strategies. However, creating content alone is not enough to drive meaningful results. You need an effective content marketing funnel to utilize the power of content marketing and convert leads into loyal customers. In this post, we’ll discuss the stages of a content marketing funnel and share … Read more
Yoast SEO 22.6 is out today! This release has many performance and quality-of-life fixes to improve your favorite SEO plugin. Plus, we’re asking you to update your PHP versions. Find out what’s new in this post! Performance enhancements We’ve upgraded the processing of user metadata in this release, leading to improved performance, especially in generating … Read more
The Segmentation, Targeting, and Positioning (STP) marketing model is a smart way to run impactful and efficient marketing campaigns. With any business model, your STP should be regularly reviewed and optimized to ensure it performs as you planned. Tools like Audience Intelligence and One2Target from Semrush can help. Here’s everything you need to know about … Read more
Here’s an unfortunate truth that’s been happening for a while now; online ads are becoming less effective. Eye-tracking studies have shown that online users ignore ads and make a beeline to the content they were looking for in the first place. In fact, users have become so ad-averse that they give the cold shoulder to … Read more
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it … Read more
The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it did. Why? Simply put, Yahoo had the best user experience on the … Read more
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