Here’s an unfortunate truth that’s been happening for a while now; online ads are becoming less effective. Eye-tracking studies have shown that online users ignore ads and make a beeline to the content they were looking for in the first place. In fact, users have become so ad-averse that they give the cold shoulder to … Read more
Google is testing a sticky sponsored label in the Google Search results as you scroll down the search results and scroll past various Google Ads. The sponsored labels disappear as you get to the organic/free listings and then reappear when you go back to those Google Ads. This was spotted by Gagan Ghotra who posted … Read more
Google introduced the “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change. Gmail ads on mobile now display … Read more
LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of having to leave the platform to read the sponsored content, this could result in higher engagement. How … Read more
Google seems to be testing a new ad format for the Search Generative Experience named “you may also like.” These seem like content ads, where Google shows sponsored content, articles, in a carousel, below the follow-up section after asking SGE follow up questions. Glenn Gabe spotted this and took some screen captures before the test … Read more
Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for relevant queries under the tech giants’ partnership: Why we care. Snapchat’s My AI has a global community of … Read more
Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a multi-year … Read more
Google Ads appears to be testing a new QR codes ad extensions. Scanning the QR code lets consumers instantly call a number provided by a business or brand. The feature, which was first spotted by SEO analyst Khushal Bherwani, has been appearing on a new expandable call box found at the bottom of ads. Inside … Read more
Google has been rolling out or testing a few new Google Maps, Google Business Profile and local features that I wanted to share. They include a new sponsored listing box, Business Profile pending pin label and a new location for the reviews aren’t verified. Let’s go through each one quickly. Maps Listing Sponsored Box Google … Read more
Internal and external links are essential topics every SEO must learn. Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages. Over time, you’ll find links that you want to “explain” to search engines, such as: Sponsored links. User-generated … Read more
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