What Is Cumulative Layout Shift (CLS)? Cumulative Layout Shift (CLS) measures the visual stability of your webpage’s content as a user views it. This metric takes into account unexpected movement of elements in the viewport as the page loads. These kinds of layout shifts can frustrate users because they occur without warning. Making for a … Read more
Google introduced the “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change. Gmail ads on mobile now display … Read more
Google is testing a new reviews user experience from the local panel listing in the search results. Instead of popping up the reviews in a new window over the search results, Google is taking you to a reviews card summary. I don’t think the reviews card summary is new, but it shows up when you … Read more
Google’s John Mueller said that an issue with Cumulative Layout Shift scores would not be a reason why your website suddenly and significantly drops in the Google search results rankings. A Reddit user posted asking “Sudden decrease in organic search traffic – is Cumulative Layout Shift to blame?” John Mueller from Google posted his classic … Read more
Microsoft Bing is testing a new layout for the Bing video search results page. The layout has sections, and headings, for different types of videos, grouping those videos together. The results are grouped in two by five results with a headline, alternating with a light blue and white background. Frank Sandtmann shared a number of … Read more
June 26, 2014 | Posted by Rank Ranger In addition to encouraging local businesses to utilize their services, behind-the-scenes Google’s My Business involved a dramatic update to Local search results, integrating them into maps and connecting them to the My Business platform. We noticed the change while running validation on the reporting of … Read more
May 16, 2016 | Posted by Shay Harel Keeping up the risk level noise, the Rank Risk Index continued to burn through the better part of last week. As noted in last week’s SERP Snapshot, the index went slightly berserk when it hit a risk level of 93 on May the 7th and … Read more
Cumulative Layout Shift (CLS) measures the visual stability of a page as it loads. It does this by looking at how big elements are and how far they move. It’s one of the three Core Web Vitals metrics Google uses to measure page experience. CLS is calculated during the five-second window where the most shifting … Read more
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