Update Archives

Search News Buzz Video Recap: Google September Helpful Content Update Done, SGE Updates, Links Not A Top Ranking Factor, Bing Hiding Ads & Google’s 25th Birthday

September 29, 2023 by BTR

This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result” … Read more

Google Concludes Rollout Of September 2023 Helpful Content Update

September 28, 2023 by BTR

Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28. Google says this update includes an improved classifier and brings several significant changes to the Helpful Content System, designed by Google to promote people-first content and demote content written for search engines. Google’s Helpful Content … Read more

How to Recover After the September 2023 Helpful Content Update

September 28, 2023 by BTR

Google’s constant algorithm changes are essential in improving its search experience, it’s why we get things like the December 2022 Link Spam Update, August 2023 Core Update, and, most recently, the September 2023 Helpful Content Update. The last is particularly important for Google to fulfill its main purpose: showing users the content they’re looking for. … Read more

The September 2023 Google Helpful Content Update – Did Google’s Announcement in April About Page Experience Foreshadow What We’re Seeing With The Current HCU(X)?

September 27, 2023 by BTR

Based on what I’m seeing with sites heavily impacted by the HCU, and what Google explained in its April documentation update, the combination of unhelpful content and poor UX can be an extremely problematic combination for site owners. On September 14, 2023 Google rolled out the September helpful content update. This was the third helpful … Read more

The September helpful content update: Why you were affected and what you can do – Marie Haynes

September 26, 2023 by BTR

While I normally would not write a blog post before an update is finished, with the level of panic I’m seeing on Twitter, I wanted to get something out to help you understand what likely is happening to your site. The September helpful content update is still rolling out. This update improves Google’s classifier that … Read more

Google Not Rolling Back The Last Helpful Content Update

September 24, 2023 by BTR

Google’s John Mueller said it is very unlikely that the search company will roll back the last Google update, the September 2023 Google helpful content update. The update is currently rolling out, first touching down on September 14th, and has really wreaked havoc for some SEOs. John wrote on X this morning, “I really don’t … Read more

Google’s Helpful Content Update Doesn’t Target Third-Party Hosted Content Yet

September 22, 2023 by BTR

When the September 2023 Google helpful content update came out, Google added new information to its documentation around this update. One thing specific to this documentation change was around hosted third-party content. But Gary Illyes from Google said at PubCon last ***** that it was not yet implemented into the actual algorithm. Kenichi Suzuki was … Read more

Search News Buzz Video Recap: Google Helpful Content Update Hits, New Bard Features, Bing Webmaster Tools Updates & Quality In Search

September 22, 2023 by BTR

Google’s helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the Google tracking tools are not showing heated weather, in fact, they are super calm. Google clarified that the helpful content update does not yet demote hosted third-party content. Google … Read more

Bing Webmaster Tools Performance Report Update Gets New Data But Bing Chat Data Hidden

September 22, 2023 by BTR

I am excited but also feel let down that the new Bing Webmaster Tools Performance report gained all these new sources of data, including Bing Chat, but the only one you cannot filter on is Bing Chat. We got Bing Images, Bing Videos, Bing News, Bing Knowledge Panels filters, but Bing Chat is combined with … Read more

Google is planning to update its Misleading Representation policy

September 21, 2023 by BTR

Google is going to update its Misleading Representation policy on 21 November 2023. The search engine is planning to remove non-fulfillment of a product or service due to lack of qualifications under Misrepresentation and file it under the Unacceptable Business Practices policy instead. Why we care. It’s vital to keep up-to-**** with policy changes as violations … Read more

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