Lookback: Google Panda algorithm update launched 13 years ago

Lookback: Google Panda algorithm update launched 13 years ago

It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come. Here’s a complete history of the Google Panda algorithm update. What was the Google Panda update? Google Panda was a major algorithm update that impacted … Read more

Yoast SEO 22.1: AI update and better language support

Yoast SEO 22.1: AI update and better language support

In our most recent update, Yoast SEO 22.1, we are pleased to announce significant enhancements in our generative AI features. This improvement allows our Yoast SEO Premium customers to benefit from more advanced AI-generated meta descriptions and titles. This also means that you, our customers, will benefit from better support for languages other than English. … Read more

129: Helpful Content Update Recovery and More w/Kristine Schachinger

129: Helpful Content Update Recovery and More w/Kristine Schachinger

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content Comparison … Read more

Google Talks More About The Time It Takes To Recover After A Helpful Content Update

Google Talks More About The Time It Takes To Recover After A Helpful Content Update

A week ago we wrote about the timing it takes to recover from a Google helpful content update. Then on Friday, Danny Sullivan, Google’s Search Liaison, added more clarity on the fastest time a site can possibly recover after being negatively impacted by the helpful content update. In short, it still can take several months … Read more

Google announces Misrepresentation policy update

Google announces Misrepresentation policy update

Goggle Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. From March, this section will include: “Enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.” Enforcement. Google will begin enforcing this policy in March for advertisers outside … Read more

Video: Google Search Ranking Update, Recipe Blogs Drop, Google Hits Reviews & More SEO, PPC and Local

Video: Google Search Ranking Update, Recipe Blogs Drop, Google Hits Reviews & More SEO, PPC and Local

For the original iTunes version, click here. This week, we covered another unconfirmed Google search ranking update that hit on February 14th and 15th. Google has some bugs or changes that really hurt recipe bloggers big time right before the Super Bowl. Google’s featured snippets disappeared for a couple of hours on Thursday. Google’s … Read more

Google Search Ranking Algorithm Update February 14th and 15th

Google Search Ranking Algorithm Update February 14th and 15th

I see signs of another unconfirmed Google search ranking algorithm update that kicked off yesterday and is rolling into today. The SEO chatter within the SEO industry started yesterday and has only escalated today, while the Google volatility tracker tools are mostly all picking up big swings today. The last unconfirmed update we covered was … Read more

Google On Timing For Recovery For Helpful Content Update

Google On Timing For Recovery For Helpful Content Update

Danny Sullivan, Google’s Search Liaison, posted again about the timing around recovering from the helpful content update. He essentially repeated what Google said back when it first was announced, that the classifier is always running to check if content is helpful but it takes time to prove to Google that your efforts are long-term. The … Read more

Video: Google Update Brewing, Quality Improvements Still Coming, Ranking Confusion & Bing Deep Search

Video: Google Update Brewing, Quality Improvements Still Coming, Ranking Confusion & Bing Deep Search

For the original iTunes version, click here. This week we covered a new possible Google search ranking update that started brewing on Wednesday, February 7. Google’s Danny Sullivan said again, search quality improvements are coming in the near future. Google said it will clarify E-E-A-T and its search quality raters. Google explained the differences … Read more

Google Search Ranking Algorithm Update February 7th and 8th

Google Search Ranking Algorithm Update February 7th and 8th

I am seeing signs of a new Google search ranking algorithm update brewing. It started yesterday, Wednesday, February 7th, and is going into today, Thursday, February 8th. There is an increase in chatter within the SEO industry and also some, not all, of the tools are showing spikes in volatility. This is all while we … Read more

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