Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, … Read more
Text optimization aims to increase organic traffic to a page by improving its ranking for target keyword queries in search engine results. Now, I’ll discuss an underrated tool I regularly use and have seen improve document rankings. There are many ranking factors, and we’ll touch on one of them. If interested, read more about SEO … Read more
There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine ******. As this market trajectory skyrockets, time is moving fast for those … Read more
© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more
Instagram shed light on why your posted videos may not be reaching all of your followers on the platform. Adam Mosseri, head of Instagram, explained that “nobody” reaches every single one of their followers due to two primary reasons: Many of your followers may not open the app on the particular day you published your … Read more
© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more
Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective placements can occur. This article dives into negative keywords, exploring six implementation strategies, hands-off vs. assertive approaches and platform-specific variations. What are negative keywords and why do … Read more
Updated: April 3, 2024. Discover how to become an independent SEO consultant. Get insights from a seasoned professional and achieve success in the world of SEO. Since I began doing SEO in 2012, my biggest dream has been to work as an independent SEO consultant. However, it was not until a decade later that I … Read more
With Google’s increased focus on reducing low-quality content in search results, marketers are questioning the role of AI-generated content. However, regardless of how it’s created, Google’s primary concern is content quality and helpfulness to users. As long as the content provides value, expertise and a good user experience, the creation method doesn’t matter. This article … Read more
Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping search campaigns. Also, Microsoft announced Microsoft Click ID, AI image cropping, and the hotel center deprecation ****. Maximize Conversion Value was previously only available for smart shopping campaigns … Read more
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