How To Grow Your List With Quizzes (3x Your Conversion Rate)

How To Grow Your List With Quizzes (3x Your Conversion Rate)

Are you struggling to get subscribers? That was my situation about a year ago. I tried all the usual lead magnets – cheat sheets, swipe files, PDFs, etc. And none of them worked. Those kinds of lead magnets don’t work anymore for list building. Mainly because the Internet is flooded with information freebies.  In this … Read more

Optimising Landing Pages for Facebook Ads: Closing the Conversion Loop

Optimising Landing Pages for Facebook Ads: Closing the Conversion Loop

Landing pages are a critical component of Facebook advertising, serving as the designated platform where your potential customers land after clicking on your ad. This is where the conversion process truly begins, hence, it is essential to optimise these pages to effectively engage visitors, persuasively convey your value proposition and eventually, motivate them to take … Read more

Facebook Ads Sales Funnel Optimisation: Guiding Users from Awareness to Conversion

Facebook Ads Sales Funnel Optimisation: Guiding Users from Awareness to Conversion

A well-optimised Facebook Ads Sales Funnel is crucial to the success of any digital marketing campaign. It’s the pathway that guides potential customers from the first point of contact, raising awareness about your product or service, right through to the ultimate goal of conversion. This process, when optimised correctly, is a powerful tool that can … Read more

Conversion Rate Optimization: 9 Tactics That Work

Conversion Rate Optimization: 9 Tactics That Work

What Is Conversion Rate Optimization? Conversion rate optimization (CRO) is the process of implementing different tactics to increase the percentage of visitors who convert (take a desired action) on your website. Conversions can be many different activities, depending on what you want to achieve.  That can include: Making a purchase Signing up for a free … Read more

How To Use Market-Specific Conversion Tracking To Drive International SEO Success

How To Use Market-Specific Conversion Tracking To Drive International SEO Success

When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to help you connect SEO to business growth. The data allows you to build the whole journey from keyword rankings … Read more

Meta’s new partnership with Amazon streamlines conversion process for advertisers

Meta’s new partnership with Amazon streamlines conversion process for advertisers

Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive … Read more

Meta and Ignite Visibility present a new conversion API gateway solution

Meta and Ignite Visibility present a new conversion API gateway solution

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m. PT. Why … Read more

Offline conversion tracking: 7 best practices and testing strategies

Offline conversion tracking: 7 best practices and testing strategies

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend.  In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value (LTV) / purchase history (ecommerce) or down-funnel lead activity (B2B) into Google, Meta and/or LinkedIn campaigns to get valuable insights or … Read more

Offline conversion tracking to boost lead gen strategies

Offline conversion tracking to boost lead gen strategies

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Smart marketers are using offline conversion tracking to … Read more

Google Ads UA3 To Google Analytics 4 Conversion Mapping Causes Confusion

Google Ads UA3 To Google Analytics 4 Conversion Mapping Causes Confusion

Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that this will eventually happen. Ginny Marvin, the Google Ads Liaison, posted about this on X and said, “Some advertisers have noticed our system … Read more

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