Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use the term “conversions” in only one specific context: reports that measure your Google Ads campaign performance. The rollout is gradual, so you may still see the term “conversion” in your reports. We’ll update this article … Read more
Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns; previously, it was only available for shopping search campaigns. Also, Microsoft announced Microsoft Click ID, AI image cropping, and the hotel center deprecation ****. Maximize Conversion Value was previously only available for smart shopping campaigns … Read more
Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. If you have specific ROI goals, you can opt to include a Target ROAS (return on ad spend). Why … Read more
Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google Ads will be added to the Advertising workspace in GA4. Google said, “key events in Google Analytics that will … Read more
Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. What’s changing? In GA4, legacy … Read more
Are you struggling to get subscribers? That was my situation about a year ago. I tried all the usual lead magnets – cheat sheets, swipe files, PDFs, etc. And none of them worked. Those kinds of lead magnets don’t work anymore for list building. Mainly because the Internet is flooded with information freebies. In this … Read more
Landing pages are a critical component of Facebook advertising, serving as the designated platform where your potential customers land after clicking on your ad. This is where the conversion process truly begins, hence, it is essential to optimise these pages to effectively engage visitors, persuasively convey your value proposition and eventually, motivate them to take … Read more
A well-optimised Facebook Ads Sales Funnel is crucial to the success of any digital marketing campaign. It’s the pathway that guides potential customers from the first point of contact, raising awareness about your product or service, right through to the ultimate goal of conversion. This process, when optimised correctly, is a powerful tool that can … Read more
What Is Conversion Rate Optimization? Conversion rate optimization (CRO) is the process of implementing different tactics to increase the percentage of visitors who convert (take a desired action) on your website. Conversions can be many different activities, depending on what you want to achieve. That can include: Making a purchase Signing up for a free … Read more
When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to help you connect SEO to business growth. The data allows you to build the whole journey from keyword rankings … Read more
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